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Cove UK acquires new resort in Cumbria

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A leading Cumbrian holiday park close to the Lake District has been acquired by international resort operator, Cove UK.


Solway Holiday Village, nestled in the Cumbrian town of Silloth, has been sold off market by sector specialists Robert Smithson and Richard Moss of Colliers to Cove, by former owners Hagan’s Leisure for an undisclosed sum. The sale includes Meadow View and Lido Residential Parks which were also owned by Hagans Leisure and continue to be operated as part of Solway Holiday Village.

Set across 130 acres, Solway enjoys a range of facilities including an indoor swimming pool, outdoor play park, sports hall, outside dining, an arcade, an entertainment clubhouse as well as food and beverage outlets, gym and tennis courts.

The park has capacity for 1,600 pitches comprised of touring, camping, and static caravans with 50 staff involved in the operation of the park.

Founded in the 1970s, the park has been steadily expanded under the leadership of Sam Hagan and is a key contributor to local employment and economic activity in Silloth.

Cove is the UK’s fourth largest caravan park operator, with more than £450 million of property acquired in the UK over the past three years, including deals for Europe’s largest park, Bunn Leisure, in August 2019, Medmerry Park in August 2021 and Argyll Holidays in February 2022.

Mark Seaton, Cove UK Managing Director, said: “We’re thrilled to add Solway Holiday Village to the expanding Cove UK group.

“We have a clear strategy of only adding beautiful and well-maintained sites in great locations to our portfolio and Solway Holiday Village fits that profile. Under the leadership of Hagans Leisure it has moved from strength to strength. Our plan is to invest in the site and in our colleagues to ensure we enhance the great offering that is already there at the village.”

Sam Hagan, Managing Director of Hagans Leisure Group said: “As a company, and personally, we have thoroughly enjoyed owning and developing Solway Holiday Village over our many years of ownership.

“When deciding to sell, Cove UK was immediately our first choice given their reputation in the industry of outstanding owner and guest services. We wish Cove the best with the park moving forward and feel they are ideally placed to unlock the enormous potential the park offers; whilst continuing to provide the excellent facilities and services the park and staff offer to customers.”

Cove UK pledges to source at least 20% of produce locally, build local partnerships, and actively engage in local community initiatives.

Cove UK’s Go Wild outdoor activities and environmental education programme is already flourishing at its other resorts including Seal Bay Resort (formerly Bunn Leisure), Gwel an Mor in Cornwall and the Argyll Holidays parks in Scotland.

Investment in homeowners, holidaymakers and team members is a key priority for Cove UK. Its dedicated training centre, ‘Cove Academy’ has a range of tailored training and development opportunities that enable Cove employees to build fulfilling careers in the leisure industry.

The Cove Academy works with local and regional skills providers and local partnerships to establish effective networks for team development and over 900 training courses were undertaken by Cove U.K. staff in 2021 alone.

Hagans Leisure were represented by Colliers and Elliott Duffy Garrett Solicitors whilst Cove UK were represented by Fried Frank LLP and supported by Transept.

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Related Experts

Richard Moss

Head of UK Parks Agency

Parks Sports and Marinas

Leeds

Richard is the Head of UK Parks Agency for Colliers International. Having first obtained practical experience of the operation of a holiday park business, he now has 15 years experience in the sale and valuation of UK holiday parks.

He simultaneously obtained his degree in Estate Management and qualified as a Chartered Surveyor in November 2006.

Richard was promoted to Associate Director in January 2008, to Director in July 2010 and to Department Head in January 2013. 

Richard is recognised as one of the leading agents in this specialist field and continues to focus on providing agency advice to private, multiple and corporate holiday park operators and primarily covers the north of England and Scotland.

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Robert Smithson

Associate Director

Hotels Agency

Leeds

Robert works to provide expert brokerage and professional services to the Hotels Agency and  Parks, Sports and Marinas departments across England Scotland and Wales, moving between our Manchester, Leeds and Edinburgh offices.

Covering a wide range of matters, Robert has been involved in some of the largest and most significant parks and hotel deals over the last 10 years in the UK; allowing him to build up a great deal of industry contacts.

On behalf of both private and corporate clients Robert continues to strive to ensure that Colliers' reputation for service excellence and professionalism is upheld.

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