The Hague's city center has become one of the most attractive shopping areas in the Netherlands. Yet further improvements are possible. Based on the sector benchmark between the five major cities in the Netherlands, it turns out that the Food & Beverage (F&B) supply is still quite limited. There is room for 60 extra F&B concepts to come on equal footing with the other cities. This is an increase of 23% compared to the current number of hospitality concepts.
Promising future for F&B
The benchmark shows chances for cafés, café-restaurants and restaurants. There is room for more than 10,000 square meters of additional F&B. That means over 60 businesses. The future for F&B is promising. The city will grow with 50,000 residents by 2030 and more and more tourists and visitors will come to the city. The growing number of wealthy elderly people also contributes to a higher turnover potential. Business owners are already itching to fill the gap. De Haagse Bluf, for example, is a shopping center with a high vacancy rate, traditionally hidden from view, that is now being transformed into an F&B hotspot with innovative concepts.
Opportunities for all types of F&B
There are both opportunities for more mainstream concepts and businesses in the higher-end segment. The international character of our court city offers the opportunity to attract well-known foreign formulas such as Starbucks Reserve, Vapiano, Wagamama and Comptoir Libanais. For residents with higher incomes, 40,000 expats and business visitors and tourists, there are mainly opportunities within the luxury district of Noordeinde.
More F&B concepts are changing the city center of The Hague from a place to buy to a place to be. A strong focus on these aspects ensures that, just like in 2013, the city center of The Hague will once again be named the top city center in the Netherlands.