intu, the leading owner and manager of prime regional shopping centres in the UK, has appointed Colliers International, as sole catering and leisure agent to market an enhanced casual dining offer at intu Chapelfield shopping centre in Norwich.

intu Chapelfield attracts some 12 million customer visits each year to its wide choice of existing shops, such as House of Fraser, H&M, Zara, Apple Store, River Island, Superdry and Hugo Boss. To provide compelling experiences so customers visit more often and stay for longer, the food and leisure offer will be enhanced, including some new casual dining concepts, several of which are likely to be the first within East Anglian region.

Rebecca Ryman, regional director of intu, said: “Norwich is listed 16th in the CACI Retail Rankings of Retail Footprint and Retail Expenditure. In addition to local residents, many of the shoppers in the city are students or tourists, especially day trippers. This gives great potential to strengthen the choice of restaurants for all visitors to intu Chapelfield, increasing dwell times and benefiting our retailers and restaurateurs so their businesses can flourish. We are looking forward to working with Colliers International and bringing new names to the city of Norwich.’”

Colliers will review the feasibility of remodelling the food court to provide new restaurants and more leisure such as a boutique cinema to attract more evening visitors which will complement the retail offer and existing catering on Chapelfield Plain.

Ross Kirton, Colliers International Leisure Director, said: “Intu Chapelfield has great potential to leverage its standing in the region. Preliminary discussions have begun with a number of established and innovative food and beverage occupiers and we are confident a unique dining experience can be delivered. This is an exciting opportunity for Colliers to extend its relationship with intu and deliver attractions that will excite the intu Chapelfield customers.”

Over half the UK population visit intu branded shopping centres each year with some 300 million customer visits. A £1.3 bn development pipeline in the UK over the next 10 years will ensure intu continues to offer the best retail, catering and leisure space, including digital connectivity benefiting retailers with omni-channel strategies giving customers a seamless online and offline experience.

The two existing agents at intu Chapelfield, Lunson Mitchenall and Francis Darrah Chartered Surveyors, remain instructed for the retail brief. In addition to the dining aspects at intu Chapelfield, Colliers International is also the retained agent at intu Uxbridge and joint agent at intu Braehead.