Cyclists from Colliers International offices across the country are getting ready to follow the paths of professional Tour de France champions, as they prepare to complete the 237-mile Way of the Roses challenge, from Morecombe to Bridlington, following part of the upcoming Tour route starting from Britain.
The Way of the Roses is Colliers’ eighth annual charity cycle challenge, raising money for Cancer Research UK and The North West Children’s Support Group. A set target of £15,000 is the minimal requirement for the group to raise altogether, adding to the more than £132,000 already raised for these charities since its inception in 2005.
Participants will cycle for 3 days (starting on 6th July 2014), from 'coast to coast' across the breadth of England, through the tough terrain of the Pennine Mountains and the idyllic countryside of the Yorkshire Dales.
Tony Horrell, Chief Executive for the UK and Ireland at Colliers International, said: “The team has been training hard and are looking forward to joining their colleagues to take on the challenge. Bradley Wiggins and the rest of the Tour de France competitors will be completing this exact route in their first few stages so it will be a great accomplishment. They have also been busy fundraising and we hope to surpass the £20,000 target for two significant and noteworthy causes.”