The D2N2 Local Enterprise Partnership has the vision of making Derbyshire and Nottinghamshire one of the strongest and most prosperous regions in the UK.
At the heart of this ambition, D2N2 recognises the vital contribution the Visitor Economy can make to securing growth, jobs and prosperity by building on and enhancing the world class offer the region has for residents and visitors alike.
Working alongside Experience Nottinghamshire and Visit Peak District & Derbyshire, D2N2 has identified the need for a comprehensive review of potential opportunities for positioning their destinations, themes and events in the region more successfully both nationally and internationally.
Colliers International Destination Consulting has been commissioned to provide an assessment of the sector and produce a Visitor Economy Investment Plan to shape future policy and promotional campaigns and provide evidence to support financial investment in the sector over the coming years.
Frank Horsley, Head of Economic Regeneration at Derbyshire County Council and lead D2N2 representative for Visitor Economy, commented: “The Colliers’ proposal represents a very innovative approach to this project and their experience and expertise will no doubt help D2N2 deliver its aims for the visitor economy, making Derbyshire and Nottinghamshire a global destination of distinction."