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Sasha Riddle | Colliers | London - West End

Sasha Riddle

B.Sc (Hons), MRICS


Retail Agency - Central London

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Professional Summary

Sasha is an Associate Director in the London Retail Agency Team with 10  years’ experience in retail, she is passionate about retail and fashion and discovering new brands and concepts.

Using her experience and brand knowledge she focuses on tenant mix strategy and selection and is involved in the place making strategy and curation of retail destinations on a number of London Estates.

Her Key Landlord instructions include The Grosvenor Estate, Howard de Walden, The Crown Estate, The Church Commissioners and The City of London Corportation looking after Mayfair and Belgravia, Marylebone Village, St James's, Connaught Village and Leadenhall Market. 

Sasha is also the point of contact for Central London retail acquisitions for Oliver Bonas and Headmasters.


Acquiring the 50th Oliver Bonas store on Tottenham Court Road, their flagship London store!

Leasing the first landowner-led concept store on behalf of Grosvenor at 55 Duke Street, a multibrand concept store of 6 premium affordable fashion brands.

Securing Leica on a new lease on behalf of Grosvenor for a relocation of their store to become their new London flagship and first ever gallery.


BSc (Hons) Real Estate, The Nottingham Trent University.


Memberships & Involvements



Grosvenor, Howard de Walden, The Crown Estate, The Church Commissioners, The City of London Corportation.

Oliver Bonas, Headmasters



Property Type


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Midsummer Retail Report 2019

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