About
Professional Summary
I have been working in commercial property communications for over 10 years having previously worked at CBRE and Savills.
In my role at Colliers I am responsible for the PR of National Capital Markets, London Offices and Investment Property Management teams as well as Scotland.
My role includes:
- Creating and exectuing PR plans for business lines that span press, marketing and digital channels
- Media monitoring and reporting
- Advising on brand, tone of voice and profile raising
- Journalist relationship building through face to face meetings, phone calls day to day assistance with stories
- Reputation management of the Colliers brand
Accomplishments
During my career I have been responsible for a range of teams and projects including hotels, licensed leisure, UK investment and the south west region. As a result I have strong relationships with the property press and national journalists as well as a broad understanding of the real estate industry.
Education
Warwick University
Services
Service Lines
My Team
My Team
I'm a communications professional who has previously worked as a journalist for eight years covering a broad range of topics including politics, crime, health and housing in north London. In recent years I have worked in corporate communications for local authorities across London and joined Colliers in October 2019, initially providing maternity leave cover.
I provide strategic public relations advice to various business lines within the UK organisation to secure recognition for their work in the property press as well as key target media, and work with our experts to produce thought leadership pieces which are of interest to our clients and colleagues within the commercial real estate sector. In addition, alongside colleagues in the PR and wider communications team, I provide media and social media training for our in-house experts to prepare them for media opportunities and raise their personal brand within the sector.
As well as supporting various teams within the UK business, I also I curate and edit regular content for the Colliers.com blog, which drives credible business leads to our experts.
I am responsible for media relations and generating coverage in top tier broadcast and print media. I work across a range of Colliers’ UK & Pan-EMEA business lines advising on their strategic and tactical PR needs.
My role includes:
· Developing and executing PR plans for the various business lines to help promote their key messages across all aspects of the media - print, broadcast and social.
· Media evaluation and reporting objectives, targets and successes across the business.
· Reputation management and crisis management.
· Media training.
· Media engagement: setting up meetings with top tier media and various internal spokespeople to continuously expand and build a presence with property and vertical media network.
· Consistently delivering service excellence, meeting with business heads of a regular basis and trying to influence the research as much as possible to ensure our content has a strong enough news hook.
· Key campaigns that I work on include MIPIM; MAPIC; REVO; Midsummer Retail Report; IHIF; Cities of Influence in addition to a host of all alternative property sector research reports.
As Head of Content, Communications & PR for Colliers in the UK, I am responsible for driving the strategic direction of corporate communications, media relations, and the programming and production of multi-channel content to engage external and internal audiences across the UK.
Get in touch for help with:
- Content Communication Strategy
- Media Relations
- Corporate & Internal Communications
- Media Training & Personal Brand Training
