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Paul Matthews | Colliers | London - West End

Paul Matthews

B.A. (Hons)


Retail Strategy & Analytics

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Professional Summary

Paul is Director and co-lead of the Retail Strategy & Analytics practice, with 13 years’ experience working with occupiers to grow and optimize their store/branch portfolios. Prior to Colliers, Paul was Global Lead for the ‘Shape of Chain’ real estate analytics proposition at Accenture/Javelin Group.

He advises clients globally on store location and performance optimisation strategies, spanning the occupier spectrum from fashion, grocery and homewares through to F&B, leisure and retail banking (and beyond).

Paul’s experience includes sales forecasting for a US grocer, UK entry and roll-out strategy for an international F&B operator, branch rationalisation strategy for a UK bank, and estate conslidation strategy for a Telco merger.


  • 13+ years’ experience in location analytics and retail strategy
  • Worked with 80+ occupiers in UK, EMEA, US and Asia providing objective, analytics driven store/branch estate optimisation strategy and insights
  • Core certified Alteryx user


BA (Hons) 1st Class in Geography with Transport Planning from the University of Leeds

Memberships & Involvements

Society for Location Analysis


"Your location analytics work has been, and remains, fundamental to our property strategy - we don’t make a single decision without it"  - CFO, UK Homewares Retailer



Destination Consulting, High Street Retail, Shopping Centres, Supermarkets

Property Type

Retail, Automotive and Roadside, Healthcare, Industrial & Logistics

My Team

Featured Research

29 Mar 2022

LocateVenues | Commercial Property Rankings

Enabling occupiers, investors, landlords, developers and local authorities to track the characteristics of the UK’s retail and leisure locations.
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2 Feb 2022

UK Grocery Real Estate Review 2022

2021 was a pivotal year for the UK Grocery sector and the real estate which supports it.
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Featured News

4 Jul 2022

‘Particular’ Brits demand the ‘Three Cs’ when going shopping

British shoppers are looking for ‘cleanliness, customer service and low cost’ when they go shopping.
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27 Jun 2022

Why footfall tracking is only one piece of the puzzle

We look at how data is important in the analysis of retail performance.
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