Skip to main content Skip to footer
Paul Matthews | Colliers | London - West End

Paul Matthews

B.A. (Hons)


Retail Strategy & Analytics

Call now
View Less


Professional Summary

Paul is Director and co-lead of the Retail Strategy & Analytics practice, with 13 years’ experience working with occupiers to grow and optimize their store/branch portfolios. Prior to Colliers, Paul was Global Lead for the ‘Shape of Chain’ real estate analytics proposition at Accenture/Javelin Group.

He advises clients globally on store location and performance optimisation strategies, spanning the occupier spectrum from fashion, grocery and homewares through to F&B, leisure and retail banking (and beyond).

Paul’s experience includes sales forecasting for a US grocer, UK entry and roll-out strategy for an international F&B operator, branch rationalisation strategy for a UK bank, and estate conslidation strategy for a Telco merger.


  • 13+ years’ experience in location analytics and retail strategy
  • Worked with 80+ occupiers in UK, EMEA, US and Asia providing objective, analytics driven store/branch estate optimisation strategy and insights
  • Core certified Alteryx user


BA (Hons) 1st Class in Geography with Transport Planning from the University of Leeds

Memberships & Involvements

Society for Location Analysis


"Your location analytics work has been, and remains, fundamental to our property strategy - we don’t make a single decision without it"  - CFO, UK Homewares Retailer



Destination Consulting, High Street Retail, Shopping Centres, Supermarkets

Property Type

Licensed & Leisure, Retail, Automotive and Roadside, Healthcare, Industrial & Logistics

My Team

Featured Research

29 Mar 2022

LocateVenues | Commercial Property Rankings

Enabling occupiers, investors, landlords, developers and local authorities to track the characteristics of the UK’s retail and leisure locations.
Read More
2 Feb 2022

UK Grocery Real Estate Review 2022

2021 was a pivotal year for the UK Grocery sector and the real estate which supports it.
Read More
View More

Featured News

6 Dec 2021

Black Friday physical store visits beats 2019 levels

Out of town malls and neighbourhood centres prove most popular.
Read More
12 Oct 2021

Colliers creates Retail Strategy & Analytics team with senior hires

Accenture hires Paul Matthews and Paddy Gamble to drive data driven consulting capabilities.
Read More
View More

How can I help you?

* Required Field