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Julian Troup | Colliers | London - West End

Julian Troup

Head of UK Hotels - Agency

Hotels Agency

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Professional Summary

I originally trained with a long established firm of Chartered Surveyors based in Manchester and have been working in the licensed, leisure and hotel property market since 1987. I joined Colliers in 2007 to head up our UK Corporate hotel operation. I was appointed Head of UK Hotel Agency during 2011.  Since the beginning of 2003 I have sold or acquired over 100 provincial hotels on behalf of clients of asking prices ranging from £1.2m to in excess of £20m.  In addition to the managerial responsibilities, I remain focused on handling larger private and corporate hotel transactions throughout the UK.


I have sold or acquired over 250 hotels, handling a multitude of different types of hotel transactions from individual asset sales and acquisitions to the disposal of corporate groups.

Recent deals include...

Aloft Liverpool – 116 bedrooms.

Daffodil Hotel, Grasmere - 78 bedrooms and full leisure –

Ripon Spa Hotel, North Yorkshire – 40 bedroom closed city hotel

Lakeside Hotel, Newby Bridge 74 bedrooms and full leisure

Waterhead Hotel, Ambleside – 41 bedrooms – sold “off market”

Dean Court Hotel, York – 40 bedrooms. Located adjacent to the world-famous York Minster.


Moseley Hall Grammar School, Cheadle


KPMG, Duff & Phelps, Deloitte, BDO, Macdonald Hotels, Starwood Capital, Corus Hotels, PWC, Hand Picked Hotels, Hudson Partners, Cerberus, Crerar Hotels



Glasgow, 16 May 2018 - Colliers International, has facilitated the sale of a large Glasgow hotel, in an off-market deal to Asian buyers off a guide price reported to be close to £10m.

The 117-room GoGlasgow Urban Hotel was sold by Julian Troup, head of Colliers’ UK Hotels Agency, on behalf of the Crerar Hotel Group. He said the sale to Singapore-based Buxani Group followed confidential marketing of the property which reflects increasing international interest in the UK hotels sector. Julian Troup said: “The acquisition of GoGlasgow was conducted in a highly confidential fashion and is a further example of an overseas buyer securing a prime UK hotel outside of London.

Paddy Crerar, CEO of Crerar Hotel Group, said: “Colliers brought a number of parties to the table, all with the ability to transact at the level we required; however it was clear that Buxani Group were by far the most committed to the hotel and were a thoroughly decent company to deal with”.


“We found the work carried out by Colliers to be thoroughly excellent at all stages from pre-sale, through negotiations to the completion of the sale. We had every confidence from Colliers that we would indeed achieve the right deal for our company. The decision to retain Colliers International for the marketing of a further 5 hotels in our company was a direct consequence of the work they undertook on the sale of GoGlasgow.” - Paddy Crerar – Crerar Hotels – Sale of GoGlasgow Urban Hotel

“Following a valuation of the hotel by Colliers in late 2019 the decision was taken to market the hotel in mid-2020 and I was provided with the contact details for Julian.

The hotel had been owned by the same owners since 1983.  Julian was very responsive and dealt with the sales project in a sympathetic manner utilising his great knowledge of the hospitality industry, particularly in the Lake District.  Julian kept in touch with the sellers and their advisers throughout the long process and assisted in achieving a satisfactory conclusion for the hotel and the shareholders.” 10/10 Douglas McMillan McMillan & Co LLP - Lakeside Hotel, Newby Bridge

 "Colliers International and most particularly Julian Troup and Rob Smithson were a vital part of the team that helped achieve the sale of Castle Green Kendal Limited. Their commitment to the project and industry experience were essential in delivering a successful deal.” 10/10 Client on the Castle Green Hotel, Kendal, Cumbria (Tim Rumney - current CEO of Best Western UK)

“We were kept informed throughout the process and the advice provided was second none. Nothing could have been improved and my expectations were exceeded – no question about it. 10/10!” Former owner of the Holiday Inn Express Royal Mile, Edinburgh; and the Holiday Inn Express Dunfermline


Property Type


My Team

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