About
Professional Summary
As UK Head of Marketing and Digital Helen is responsible for building a marketing strategy that grows brand awareness; drives lead generation; works across business lines to help influence customer experience and ultimately helps us meet our growth and revenue targets.
Previously, Helen led the Digital team in the UK & EMEA from May 2017 and prior to that she was Head of Marketing and PR for Colliers in Ireland.
Helen studied at University College Cork where she has a bachelor degree in Law and French, and at Dublin Business School where she has a diploma in Marketing and Event Management.
Having worked in Marketing and PR across various industries including the Motor Industry with brands such as BMW, Mini, Citroen and Hyundai as well as leading the marketing for Ireland’s most prestigious theatre, the Gate Theatre Helen has a passion for creative digital marketing strategies. Prior to this, Helen worked as a Production Manager for Independent TV production companies for over 5 years, at which time she managed the web and social media platforms for several TV shows, and produced spin on online shows to compliment TV broadcasts. Helen also has experience in managing and coordinating large scale events including awards shows, pop-up events, launches and small festivals.
Accomplishments
Helen created and implemented local marketing and PR campaigns for brands BMW, MINI, Citroen and Hyundai in South East of Ireland, in line with corporate identity guidelines and national campaigns, while activiating these brands through tactical sponsorship opportunities including roadshows, local business partnerships and events.
While working as a Production Manager with Straywave Media, Helen was part of the team that created the first smart phone app to accompany a TV show. Playing an integral role in developing and producing new TV show formats for Irish Broadcastt, she also created and implemented a digital cross-over strategy for TV shows to encompass online content on the Broadcasters player/websites, social media platforms and the show smartphone apps.
At the Gate Theatre, Helen led ta digitral treansformationw hcih saw the theatre embrace social media for audience engagement and grew Facebook users by 6000, Twitter by 5000+ new users and created an Instagram account that reached 1000 users over 6 months, byimplementing the creation of video promos for all shows.
Education
- BCL Law and French - University College Cork
- Post Graduate Diploma Marketing and Event Management – Dublin Business School
- Masters Drama and Theatre Studies – University College Cork
Memberships & Involvements
Helen is a board member of UK PropTech Association
Testimonials
'Helen is a highly dedicated and creative marketer. Her work was never anything short of exemplary. Helen was a pleasure to work with as part of a team, and also often was the driver in introducing new initiatives and digital technologies, which greatly contributed to the company's online success.'
Derek Kelly | Gate Theatre
Services
Service Lines
Property Type
My Team
My Team
Zak Bush
Senior Marketing Executive
Marketing & Communications
London - West End
Joining Colliers in January 2019, Zak began his career at Revo, the influential body for the UK's retail property industry that represents occupiers, owners and investors throughout the UK & Ireland. After 3.5 years, he managed, planned and activated the digital output of the organisation across both commercial and campaign-led activity.
Zak now works in the UK Digital team with experience covering CMS and CRM (user journey, SEO, lead nurturing and acquisition, data segmentation and reporting) as well as social and content (portfolio management/auditing, content production, photo editing, design and analytics), working across both client facing services and internal communications.
Mitesh Mistry
Head of Creative
Marketing & Communications
London - West End
I have been a freelance graphic designer since graduating in 2010, I have worked on various projects for private clients including music animation for up and coming DJs, event invites, website layout, app design etc.
Before joining Colliers International (early 2015) I had worked in the National Health Service (Kings College Hospital) as a graphic designer and business support officer.
My responsibilities included:
Graphic Design
Creating reporting systems and documents that enable the department to engage with information.
Assist sub-specialties with the design and layout of collateral from questionnaires to information leaflets and web based material.
Concept and creation for healthcare campaigns within the hospital.
Design instructional manuals/charts from referral processes of pathways to general healthcare awareness posters for the various different outpatient clinics and departments.
Data visualisation/management
Extract, manipulate, design and create accessible reports that monitor, validate and correct 18 week data compliance and reporting problems to the relevant delivery manager.
Identify trends in data quality and address problems with divisional managers.
Creating databases of various reports on demand using software such as MS excel to MS Access.
James Abraham
Head of Digital
Marketing & Communications
London - West End
As the Head of Digital for the UK region, James is responsible for leading the digital strategy that enables the Service Teams to grow brand awareness, drive lead generation and ultimately help Colliers meet its growth and revenue targets.
Previously, James has worked as the Digital Marketing Programme Manager at Halma plc and led the digital marketing strategy for The Institute of Travel Management.