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Anna Silkstone | Colliers | London - West End

Anna Silkstone

Head of Content

EMEA Marketing

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About

Professional Summary

Anna is an experienced B2B marketer, communications and business development adviser. She specialises in content creation and the resultant campaign output. In her role as Head of Content, EMEA she develops compelling communications for multi-channel direct and social marketing, media and internal communications. This is done in partnership with the business line leaders, research, digital and creative leads.

Anna has developed all of her career experience in the real estate industry. This has included leading on market response campaigns, thought leadership content development, research report identification, production and launch, client engagement and market profiling campaigns, proposal responses and bid presentation management, value propositions for marketing material, trade show presence, stakeholder management, internal and external communications, and building a remote-working marketing team. 

Prior to Colliers Anna worked at the global law firm, Dentons LLP as a Senior Business Development Manager for the Real Estate team and latterly as Head of Campaigns for the UKIME region, focusing on Environmental, Social and Governance. Anna also worked at CBRE for over two years and supported the Occupier Services section of the EMEA business. Before CBRE, Anna was at Lambert Smith Hampton for nearly nine years in a regional marketing role and later as a UK campaign manager. 

Accomplishments

  • Setting and implementing marketing and business development strategy within a variety of professional services firms including; LSH, a UK regional real estate firm; CBRE's EMEA Occupier Service line ; Dentons' UKIME real estate practise; and the UKIME regional response to Environmental, Social and Governance
  • Delivering profile raising and revenue generating campaigns
  • New leadership on-boarding
  • Key client identification and supervision of the relationship 
  • Re-branding of a UK businesses tone of voice copy and imagery for use across multi-channels
  • Establishing and driving a group of real estate experts to enable the identification and development of themes and topics into compelling thought leadership
  • Delivering best-in-class client symposiums
  • Creating and managing an outsourced marketing and business development function

Education

BSc (Hons) Communications & Society, University of Leicester 

Services

Service Lines

Marketing & Communications

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