London, 16 June 2020 – Colliers International today announced the internal promotion of Cassius Taylor-Smith to Chief Marketing Officer | EMEA, effective July 1, 2020. Cassius most recently served as Executive Director & Head | Marketing & Communications | Asia.
Based in London, Cassius will join the EMEA Board and be responsible for enhancing Colliers’ marketing capabilities and providing strategic direction for marketing its business across the region; including overseeing key account management, bids and pitches, research, corporate design, digital, public relations, communications, marketing and events. He brings more than 20 years of experience across the marketing and communications spectrum in real estate and the built environment to the EMEA CMO role.
“Cassius was the clear choice for the position due to his significant role in uniting Asia’s marketing strategies, strengthening client service delivery and driving a digital transformation that has amplified marketing efforts in the region,” said Chris McLernon, Colliers’ EMEA CEO. “This promotion truly demonstrates the importance of nurturing talent and facilitating global mobility; at the same time as exemplifying our ability to be enterprising and invest in relationships.”
Cassius joined Colliers in 2016 as Executive Director & Head | Marketing & Communications | Asia developing the region’s strategic communications agenda and creating an effective, content-driven digital marketing ecosystem to generate successful client engagement and accelerate the success of our Colliers’ brand across 14 national markets. Prior to joining Colliers, he has held leadership roles with communications agencies in Asia and the UK.
“I am thrilled to be joining our business in EMEA and leading a talented team of marketers and communications specialist in 42 markets; supporting our global growth in this important region. I look forward to working across the organisation to help evolve Colliers’ brand through these challenging times and beyond; leading our industry into the future.”