February 6, 2013, St. Petersburg - The total area of the SC Hollywood is 120,000 sq.m., GLA – 71,000 sq. m. The construction will be started by Construction Corporation Alice in summer 2013. SC is planned to be opened for visitors in autumn 2015.

SC Hollywood is located in the heart of Primorsky district, at the intersection of three avenues – Kolomyazhsky prospect, Bogatyrsky prospect and Ispytateley prospect, 20 meters from the metro station Pioneerskaya (daily passenger flow is more than 80 thousand people). This district is the fastest growing and one of the most prestigious in the city. Over the last 10 years the population here has grown by a quarter, reaching more than 540,000 people. The catchment area of the complex is about 1.5 million people, estimated footfall - 60,000 people per day. 

SC includes five levels of retail and entertainment: 4 levels above the ground and 1 underground level, where a supermarket and parking will be situated. The project will consists of more than 200 stores, including six international department stores, a multiplex, entertainment zone one of the largest in the city, cafes and restaurants of various cuisines as well as a multidisciplinary wellness-center with a swimming pool and a SPA area. Parking of Hollywood comprises 1,100 parking units, including underground parking for 750 cars.
The architect of the project is a Turkish company ONCUOGLU, proven in the world as one of the leading professionals in the field of real estate architecture - both residential and commercial. There are about 50 realized commercial properties projects in the ONCUOGLU portfolio, including shopping center Metropolis (Moscow) and shopping center Surgut City Mall (Surgut).

Anna Nikandrova, Director of Retail Property Department Colliers International in St. Petersburg:
"Taking into account opening time of the Project in 2015 –  the shopping and entertainment centre Hollywood will be a great platform for new brands entering St. Petersburg and Russian market. Today retailers are considering only the highest quality projects and SC Hollywood meets all their criteria. We are sure that Hollywood will collect all the "star" operators. "

Vladislav Nikolaev, Head of retail consultancy Colliers International Russia:“An outstanding location of the shopping centre as well as attraction of the leading consulting company for its realization and experienced international architects will maximize its potential and will put it on one level with the best shopping centers in Russia such as the SC Galeria and SC Metropolis."

Alexander Pavlov, CEO Construction Corporation Alice:"SC Hollywood is our flagship project. Understanding a high level of competition in the St. Petersburg market as well as SC Hollywood advantageous location, we have involved the leading experts in the field of consulting and architectural design for one of the best projects in Russia".