Advising Fáilte Ireland, the National Tourism Development Authority in Ireland, Colliers International in Dublin has led a multi-disciplinary team for the project, including Red & Grey Design, Brady Shipman Martin and Bob Montgomery, Ireland’s leading authority on Ireland’s motoring heritage and author of “Ireland’s Greatest Drives”.

Roger Hobkinson, Director, Destination Consulting at Colliers International in Dublin said: “The funding announced in the Budget yesterday should help ensure the Wild Atlantic Way project helps generate many benefits for the economy of the western seaboard. The Wild Atlantic Way will position Ireland’s Atlantic coast in the premier league of global coastal touring routes; these include the Great Ocean Road, Australia; the Garden Route, South Africa; Highway 1, Route 66 and the Pacific Highway, USA; the Norwegian coastal tourist routes and the Amalfi Coast, Italy. 

As the longest dedicated coastal touring route in the world, the Wild Atlantic Way has the potential to significantly enhance the profile of Ireland in the core international markets – Britain, France, Germany and the USA – when it is launched in 2014. The experience of international driving routes means we expect the Wild Atlantic Way to attract more visitors to the west who stay for longer, spend more money and make more repeat visits. Overall we expect a significant range of net benefits for the tourism sector and economy of the west in the years to come.”