The report states that the key influencers in demand are rents and location, and as such creative businesses are currently leasing smaller office space compared to other industries, with rental levels was recorded at an average of 7 per cent below the overall market average.
The software and gaming industry has dominated creative sector office requirements, accounting for almost half (47 per cent) of take-up in the last five years. This was more than double its nearest competitor, the advertising industry, which had only 21 per cent, and in third was the design industry with 9 per cent.
The report reveals that Munich is the so-called capital of the creative industry, having achieved the highest number of rental agreements (870) and take-up volume (535,500 sq m) over the time period and a market share of 16 per cent. Of this, the software and gaming industry, took more than 50 per cent of take up. In Munich, creative businesses can also expect to pay the highest rents - on average recorded at €15.58 per sq m, although this is 7 per cent below the overall market average.
Other cities indicated lower rental prices but showed different strengths in other sectors. Dusseldorf was topped as second most expensive at €13,67 per sq m, but is the strongest city for the design industry in Germany, with almost 40 per cent (80,200 m2) of total take-up volume.
Andreas Trumpp, Head of Research, Colliers International in Germany said, "The creative industry is a prominent pillar of the current German office market. A range of different focal points have been identified in each of the different city locations, as each location associates with different industry specific needs.
The overall demand in the creative industry is robustly increasing as it becomes a more popular market. As a result of this we intend to see the software and gaming industry particularly benefit, as its high degree of innovation strength and the on-going digitalization of work/life become more significant to the leasing market in the future."