Property News Colliers International instructed on key Stratford-Upon-Avon retail study

Stratford District Council

Stratford-on-Avon District Council has instructed Colliers International’s research and consultancy team to conduct a study of comparison goods shopping in Stratford-upon-Avon.

The purpose of the study is to provide robust evidence and advice on the retail provision in the town during the period to 2028, and to assess whether additional retail floorspace will be needed.

The study will be an essential component of the evidence base that that District Council will use in the preparation of its Core Strategy.  In addition to this, the study will provide the Council with a comprehensive understanding of the key issues surrounding comparison shopping within the town, which is known throughout the world as Shakespeare’s birthplace and attracts around three million visitors each year.

Stratford-on-Avon District Council Planning Policy Manager, Stephanie Chettle, said: “As Stratford-upon-Avon changes between now and 2028, we need to ensure that we can adapt and meet the retail needs of our residents, visitors and workers. This study will be vital in helping us understand how the town’s retail economy is likely to develop and enable us to make decisions based on the most up-to-date information possible.”

Dr. Richard Doidge, Head of Research Consultancy, Colliers International commented:
“We are delighted to have been awarded the instruction for this study. Our report will provide the District Council with information and advice that will prove crucial to maintaining Stratford-upon-Avon’s success as a key retail centre and tourist destination.”