What are the real estate trends of the luxury goods industry?
France remains the leader of the globalised luxury goods market. Although supported by strong expansion, notably throughout Asia, the sector’s companies are still affected by a number of demographic, ecological and numeric mutations, each with its own challenges. Regardless of their range (premium, luxury or ultra-luxury), the brands must contend with changes in their clientele and consumption methods, forcing them to innovate while remaining true to their DNA.
In terms of real estate, luxury company locations must reflect their brand image through emblematic locations and buildings. 61% of the projects that we carry out for companies in the luxury sector reflect the current trend in terms of tertiary development towards open spaces with assigned posts, compared with 67% of all our projects in all sectors combined. Colliers International has supported players such as Guerlain, Estée Lauder, or By Terry on general contracting assignments (works supervision, design of spaces in AMO, site development, transfer...), support for change and their working environments. Discover our services >
For the companies of the luxury sector, fitting out office space is a tool to show their willingness to innovate and a showcase in a sector that is becoming increasingly digitalized.
Find out more about the latest trends in the luxury industry, in terms of movements, service site locations and work environments, in this study based on a number of case studies.