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Creation of an identity for the Insight building

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The Insight property complex, consisting of 4 buildings that can welcome around 3,700 people, is located between the gates of Bagnolet and Montreuil, a neighbourhood that is currently being rebuilt. The challenge of this mission was to demonstrate the future appeal of a neighbourhood undergoing total reconstruction and to reassure both investors and future users by highlighting the attractiveness of these future working environments, as well as the architectural and living qualities of the building. This district will host new office, housing and retail projects in the medium term.

Key information

  • Year: 2020 - ongoing
  • Surface area: 45,477 m2 
  • Location: between the gates of Bagnolet and Montreuil.
  • Capacity: 3,700 people
  • Certifications: NF HQE Tertiary Buildings Excellent, BREEAM Very Good, the Effinergie+ label: RT2012 - 40% and the Wiredscore label Gold level.

 

 

 

Missions

The Marketing Management team of Colliers France has supported Européquipements and Quartus in the marketing of this asset in close collaboration with our Agency and Capital Markets teams.

Our Marketing Management mission had two objectives: firstly, the production of documents aimed at investors in order to sell the asset, and secondly, the production of documents aimed at users. We produced several communication tools: identity, brochure, 3D film, website and signage. 

COLLIERSINSIGHTbrochure

 


Related Experts

Nelson Bagagem

HEAD OF AGENCY BUREAUX IDF

Paris

With about 20 years of experiments in commercialization, Nelson developed an expertise in operations assemblage and commercial strategy. He lead the Agency team of Colliers International France today.

He started his career at Bourdais in 1999, as Account Officer, before working at CBRE in 2004 as Consulting Supermarkets offices then Senior Advisor from 2011 to the end of 2017. Nelson particularly participated in the biggest deals in North and East of Paris. He became a recognized expert on these sectors market. 

View expert

Florian Farrero

RESPONSABLE SUPPORT TRANSACTION

Paris

2015 : JLL  Business analyst

2016 - 2018 : CBRE : Senior  Analyst 

2018 : Colliers : Head of the transaction support division

View expert