What problems do you think coworking answers?
The question of alternative rental models is nowadays integrated in nearly 70% of major real estate projects. From my point of view, this new offer responds to two major issues. On the one hand, the evolution of the way employees (not just the new generations) look at their employers, who are perceived more as "job providers" than as entities with a unifying image and values. This is leading companies to refocus on the individual expectations of employees, and in particular their well-being through services in office buildings, which is one of the keys to the coworking offer. On the other hand, there is a growing demand for flexibility. This responds in particular to three major trends:
- changes in organization and hierarchical functioning (matrix organization, internationalization of groups, growing outsourcing, etc.),
- the contraction of economic cycles and the resulting acceleration of reorganizations,
- it revisits real estate organisations in favour of interconnected multipolar locations, in the logic of "one site = one function".
Coworking responds more particularly to the issues of attracting talent and centrality for customers and suppliers.
What future can we imagine for coworking?
Coworking is not a replacement offer, it complements traditional rental management tools. Coworking operators have activities related to those of third-party managers; their on-site presence and the range of services offered make them a new type of asset, property or facility manager. Commitment periods are no longer systematically a differentiating factor, as some operators offer commitments comparable to the firm terms of traditional commercial leases in return for sometimes significant discounts on rates, as the filling of the centres is the key to their business model.