Colliers launches brand refresh built to own the blue for years to come
Colliers International (NASDAQ and TSX: CIGI) announced today the launch of a new visual identity as part of its global brand strategy. Designed for today’s evolving digital era, the refresh is a natural evolution of the iconic Colliers brand. “Our expert advice leads the industry into the future and how we represent ourselves reaffirms our position as market leaders and supports business growth,” said Chris McLernon, CEO | EMEA. “The changes we’re introducing today reinforces our commitment to accelerating the success of our clients and shape our industry presence.”
“The Colliers brand is more than our name – it’s our enterprising culture, mission and values. It’s how we interact every day with clients and how we represent ourselves visually. Today is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile,” said Becky Finley, Global Chief Brand and People Officer. “Our changes are designed to modernize our iconic brand, maximizing our established equity.”
“In the context of profound societal changes that call into question corporate real estate projects, the new era of our market needs strong, reliable brands that unite talent. This is precisely what Colliers is reaffirming with this visual refresh, while remaining true to its values. Simpler and more in line with the digital technology that we wish to develop in our communication strategy in France, our visual identity is the expression of a more modern positioning focused on customer satisfaction with the strengthening of our 'Accelerating success' signature,” explains Delphine Penalva, Communication and Marketing Director of Colliers France.
With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work.
Key changes to the visual identity as part of the refresh include:
- Updated logo design – The most critical and recognizable element of the Colliers brand. The word “international” has been removed to give more prominence for the Colliers wordmark within the box, allowing for greater legibility especially for digital and small formats.
- Colliers gets bluer – The colour palette is updated to be bold, saturated and feature energetic shades that align with the company’s passionate and enterprising culture. The colours also work well in digital settings which cater to vibrant colours.
- New typography – The new typography communicates a clean, approachable and confident brand.
- Energized and modern design elements – The refresh brings a suite of new design elements, including more prominent use of the Colliers tagline (“accelerating success”), new blocks and keyline design treatments and an updated library of photography and imagery.