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iKasa, advised by Colliers, launches Tapestry by Hilton in Europe with a new hotel in Madrid

The hotel, which is situated at Calle de Atocha 107, will increase the hotel proposal in the Barrio de las Letras district of the Spanish capital.


Madrid, October 24, 2019. – The Colliers International Hotels Division has advised the property development group iKasa in its search for a hotel operator and negotiation of a management contract for the new Tapestry Collection by Hilton, which will foreseeably open in Madrid in early 2020.

The hotel, which is situated in the Barrio de las Letras district, will add 46 new rooms to meet tourist demand in Spain’s capital. Panoram Hotel Management, which has managed the nearby Double Tree by Hilton Madrid Prado hotel since 2017, will also run this new hotel. As a result of this operation, iKasa will launch a new brand of Lifestyle hotels in Europe, until now present only in the United States, Canada and Mexico.

“The interest of hotel brands in the Madrid market is at a record high,” says Laura Hernando, Managing Director of Hotels at Colliers International. “We completed the search for an operator in less than three months, handling the analysis of more than 20 firm bids in record time. Madrid is in the crosshairs of all players in the hotels industry and a particular focus for those international brands that have not yet established themselves here.”

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Colliers International Spain

In Spain, Colliers International is synonymous with real estate and hotel sector specialisation and knowledge. It offers advice in: Corporate Finance; Capital Markets; Hotels; Residential Sales Advisory; Valuation & Consulting; and REMS & Technical Services. These services are provided with the client proximity of a local firm and the capabilities of a global leader, through a network that extends across 68 countries


Colliers International Inc.

Colliers International (NASDAQ, TSX: CIGI) is a leading global real estate services and investment management company. With operations in 68 countries, our 14,000 enterprising people work collaboratively to provide expert advice and services to maximize the value of property for real estate occupiers, owners and investors. For more than 20 years, our experienced leadership team, owning approximately 40% of our equity, have delivered industry-leading investment returns for shareholders. In 2018, corporate revenues were $2.8 billion ($3.3 billion including affiliates), with more than $26 billion of assets under management.

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Laura Hernando

Managing Director


Laura Hernando is Managing Director of the Hotels Department at Colliers International Spain. She was  partner of irea from January 2017, when she was appointed to partner after more than ten years of professional career at the firm, until March 2018 when irea joined Colliers International. She specialises in advising on hotel sales, as well as on the sale and purchase of debt portfolios secured by hotel assets and company sales. She also has experience in structuring financing for the acquisition and development of hotels, in financial restructuring for hotel and real estate groups and in strategic consultancy for companies with interests invested in the hotel sector, including the negotiation of management contracts with hotel chains.

She began her career as an analyst in the mergers and acquisitions department at Atlas Capital Close Brothers. Laura joined the irea Hotels division in 2005.

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Alejandra Folgado

Marketing & Comms. Director Spain & Portugal


As Marketing and Communications Director Alejandra is responsible for building a marketing and Comm. strategy that grows brand awareness; drives lead generation and works across business lines to support Colliers International in Spain  achieve its growth and customer acquisition goals.

She began her career at Atlas Capital Close Brothers in 2001 and joined to irea in 2006, where she was Knowledge & Organization Manager for almost 4 years. After a 5 years  of professional and personal experience in Italy, she returns to irea as Marketing & Communications Manager.

From January 2015 she has been Head of Marketing and Communications at irea until March 2018, when the spanish firm integrates in Colliers International.

Alejandra studied at Carlos III University (Madrid)  where she has a bachelor degree in Information Sciences. She holds an International Marketing and Communications Master from Polimoda Business School (Italy).

She has worked in Marketing and PR across various industries including Financing, Real Estate, Fashion and Hospitality. Alejandra  also has experience in managing and coordinating  events including conference, congress and trade fairs.

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