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From desk to rest

Seville takes over from Barcelona, leading the ranking of cities with the largest number of ongoing hotel projects which come from the conversion of office buildings, according to the new From Desk to Rest report, published by Colliers International, which analyses a growing trend in the hotel market.

In total, 264 hotel conversion projects have been studied between 2017 and 2021, of which 54 correspond to hotel office reconversion with approximately 4,400 rooms under project.

Seville has 10 reconversions, 7 of which  will open its doors between 2020 and 2021, while Barcelona welcomed in 2018 the last projects approved before the Moratorium; In the future, only conversions outside its urban center are expected. They are followed by Madrid, Valencia, Bilbao and Málaga. The entry into the market of top-level international operators, attracted by the stable fundamentals of the tourism industry in Spain, drives these types of projects, which are usually linked to the highest hotel categories, 5 and 4 stars.

“The growing demand of hotel beds in urban centers, the tendency of banks and large companies to relocate from the most tourist areas, as well as the flexibility in adapting office buildings to tourist use, are other factors that have determined the increase of this type of conversion. ”says Miguel Vázquez, Hotels Managing Director at Colliers International. “For the owner of the office, the conversion to the hotel is a clear opportunity to create value from buildings with low performance of office use but with very attractive locations for tourist use.” - concludes Miguel Vázquez.

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Colliers International Spain

In Spain, Colliers International is synonymous with real estate and hotel sector specialisation and knowledge. It offers advice in: Corporate Finance; Capital Markets; Hotels; Residential Sales Advisory; Valuation & Consulting; and REMS & Technical Services. These services are provided with the client proximity of a local firm and the capabilities of a global leader, through a network that extends across 68 countries


Colliers International Inc.

Colliers International (NASDAQ, TSX: CIGI) is a leading global real estate services and investment management company. With operations in 68 countries, our 14,000 enterprising people work collaboratively to provide expert advice and services to maximize the value of property for real estate occupiers, owners and investors. For more than 20 years, our experienced leadership team, owning approximately 40% of our equity, have delivered industry-leading investment returns for shareholders. In 2018, corporate revenues were $2.8 billion ($3.3 billion including affiliates), with more than $26 billion of assets under management.

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Miguel Vázquez

Managing Partner


Miguel is Managing Partner of Hotels Department at Colliers International Spain. He was a founding partner of irea and Director of the Hotel Division until March 2018, when irea joined Colliers International. He is held in high regard in the hotel sector thanks to his specialist knowledge and in-depth financial approach. He focuses on offering advice to investment funds, hotel chains and hotel owners.

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Begoña Martinez



Begoña joined the technical support team at  Colliers in 2018 as analyst. Begoña is an expert in valuations,  urban planning, market analysis and design / feasibility of development projects. 

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Alejandra Folgado

Marketing & Comms. Director Spain & Portugal


As Marketing and Communications Director Alejandra is responsible for building a marketing and Comm. strategy that grows brand awareness; drives lead generation and works across business lines to support Colliers International in Spain  achieve its growth and customer acquisition goals.

She began her career at Atlas Capital Close Brothers in 2001 and joined to irea in 2006, where she was Knowledge & Organization Manager for almost 4 years. After a 5 years  of professional and personal experience in Italy, she returns to irea as Marketing & Communications Manager.

From January 2015 she has been Head of Marketing and Communications at irea until March 2018, when the spanish firm integrates in Colliers International.

Alejandra studied at Carlos III University (Madrid)  where she has a bachelor degree in Information Sciences. She holds an International Marketing and Communications Master from Polimoda Business School (Italy).

She has worked in Marketing and PR across various industries including Financing, Real Estate, Fashion and Hospitality. Alejandra  also has experience in managing and coordinating  events including conference, congress and trade fairs.

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