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Colliers Unveils New Visual identity

Colliers International (NASDAQ and TSX: CIGI) announced today the launch of a new visual identity as part of its global brand strategy. Designed for today’s evolving digital era, the refresh is a natural evolution of the iconic Colliers brand.

“Our expert advice leads the industry into the future and how we represent ourselves reaffirms our position as market leaders and supports business growth.The changes we’re introducing today reinforces our commitment to accelerating the success of our clients and shape our industry presence.” - Mikel Echavarren , CEO Colliers Spain.

“The Colliers brand is more than our name – it’s our enterprising culture, mission and values. It’s how we interact every day with clients and how we represent ourselves visually. Today is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile,” said Becky Finley, Global Chief Brand and People Officer. “Our changes are designed to modernize our iconic brand, maximizing our established equity.”

With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work.

Key changes to the visual identity as part of the refresh include:

  • Updated logo design – The most critical and recognizable element of the Colliers brand. The word “international” has been removed to give more prominence for the Colliers wordmark within the box, allowing for greater legibility especially for digital and small formats.

  • Colliers gets bluer – The colour palette is updated to be bold, saturated and feature energetic shades that align with the company’s passionate and enterprising culture. The colours also work well in digital settings which cater to vibrant colours.

  • New typography – The new typography communicates a clean, approachable and confident brand. 

  • Energized and modern design elements – The refresh brings a suite of new design elements, including more prominent use of the Colliers tagline (“accelerating success”), new blocks and keyline design treatments and an updated library of photography and imagery.

Switching to the new visual identity online will be Colliers’ top priority, followed by launching updated print materials and new signage.

 

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About Colliers International

Colliers International (NASDAQ, TSX: CIGI) is a leading real estate professional services and investment management company. With operations in 68 countries, our more than 15,000 enterprising professionals work collaboratively to provide expert advice to maximize the value of property for real estate occupiers, owners and investors. For more than 25 years, our experienced leadership, owning approximately 40% of our equity, has delivered compound annual investment returns of almost 20% for shareholders. In 2019, corporate revenues were more than $3.0 billion ($3.5 billion including affiliates), with $33 billion of assets under management in our investment management segment. 

Learn more about how we accelerate success at corporate.colliers.com, Twitter @Colliers or LinkedIn.


Related Experts

Alejandra Folgado

Marketing & Comms. Director Spain & Portugal

Madrid

As Marketing and Communications Director Alejandra is responsible for building a marketing and Comm. strategy that grows brand awareness; drives lead generation and works across business lines to support Colliers International in Spain  achieve its growth and customer acquisition goals.

She began her career at Atlas Capital Close Brothers in 2001 and joined to irea in 2006, where she was Knowledge & Organization Manager for almost 4 years. After a 5 years  of professional and personal experience in Italy, she returns to irea as Marketing & Communications Manager.

From January 2015 she has been Head of Marketing and Communications at irea until March 2018, when the spanish firm integrates in Colliers International.

Alejandra studied at Carlos III University (Madrid)  where she has a bachelor degree in Information Sciences. She holds an International Marketing and Communications Master from Polimoda Business School (Italy).

She has worked in Marketing and PR across various industries including Financing, Real Estate, Fashion and Hospitality. Alejandra  also has experience in managing and coordinating  events including conference, congress and trade fairs.

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Mikel Echavarren

CEO Spain & Portugal

Madrid

Mikel Echavarren is CEO of Colliers International Spain. He was President and CEO of irea since its foundation in 2002 until March 2018, when irea joined Colliers International. Prior to joining irea, Mikel was a partner in the Spain and Portugal real estate corporate finance division of Arthur Andersen. 

With over 30 years of experience in the real estate sector, he is an expert in strategic planning for real estate groups and in complex mortgage debt portfolio, real estate company and property transactions. He has managed financial restructurings involving over €8,000 million worth of debt belonging to real estate, construction and services companies. 

 

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