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Advisory services to Blasson Property Investments in the acquisition of the Punta Negra Hotel in Mallorca

Punta Negra Hotel
  • Total investment amounts to € 180 million
  • The hotel will become a benchmark establishment in the 5* Grand Luxury segment
  • Mandarin and Rosewood stand as the preferred candidates to operate the hotel


Colliers
(NASDAQ: CIGI; TSX: CIGI), a global leader in advisory services and management of real estate investments, has advised Blasson Property Investments in the acquisition of the Punta Negra Hotel, located in Costa d'en Blanes (Calviá) in the island of Mallorca, one of the most exclusive locations in the Balearic Islands.

With this transaction, Blasson Property Investments, a fund manager led by Antonio Pan de Soraluce, Francisco J. Meliá and Enrique Benjumea, accomplishes its first operation in Spain. The acquisition of the Punta Negra Hotel will entail an investment of approximately 180 million euros and includes both the purchase of the asset and the necessary capex to be deployed when repositioning the hotel in the 5* Grand Luxury segment. Said manager, who raised funds from Family Offices and Latin American investors, seeks for great brands such as Rosewood, current operator of the Villa Magna hotel in Madrid, or Mandarin, operator of the iconic Hotel Ritz, to run its trophy asset.

In fact, the spectacular nature of its enclave and the privacy of the Resort make it a firm candidate for attracting the most emblematic international luxury operators who will bid to replace H10 after the hotel’s refurbishment. The Punta Negra Hotel is located in a small peninsula and with private access to two crystal clear water coves, and just a few minutes away from some of the most exclusive locations in the Balearic Islands such as Puerto Portals and Santa Ponsa. The resort comprises 135 rooms distributed in 3 buildings and several bungalows, currently occupying an area of more than 28,000 sq m.

"Without a doubt, this transaction marks a milestone in the Spanish hotel sector, which takes another step towards gaining a strong positioning in the ultra-luxury segment. During the months in which this transaction has been conceived, we have been closely following the behavior of hotel establishments of this sort throughout the Mediterranean, and the figures achieved, despite the limitations of the pandemic, are surprising. They show the greater resilience of top-class hotels flagged by major international brands, " says Laura Hernando, Managing Director of Hotels at Colliers and responsible for the transaction.


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Alejandra Folgado

Marketing & Communications Director

Madrid

As Marketing and Communications Director Alejandra is responsible for building a marketing and Comm. strategy that grows brand awareness; drives lead generation and works across business lines to support Colliers International in Spain  achieve its growth and customer acquisition goals.

She began her career at Atlas Capital Close Brothers in 2001 and joined to irea in 2006, where she was Knowledge & Organization Manager for almost 4 years. After a 5 years  of professional and personal experience in Italy, she returns to irea as Marketing & Communications Manager.

From January 2015 she has been Head of Marketing and Communications at irea until March 2018, when the spanish firm integrates in Colliers International.

Alejandra studied at Carlos III University (Madrid)  where she has a bachelor degree in Information Sciences. She holds an International Marketing and Communications Master from Polimoda Business School (Italy).

She has worked in Marketing and PR across various industries including Financing, Real Estate, Fashion and Hospitality. Alejandra  also has experience in managing and coordinating  events including conference, congress and trade fairs.

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Laura Hernando

Managing Director

Madrid

Laura Hernando is Managing Director of the Hotels Department at Colliers International Spain. She was  partner of irea from January 2017, when she was appointed to partner after more than ten years of professional career at the firm, until March 2018 when irea joined Colliers International. She specialises in advising on hotel sales, as well as on the sale and purchase of debt portfolios secured by hotel assets and company sales. She also has experience in structuring financing for the acquisition and development of hotels, in financial restructuring for hotel and real estate groups and in strategic consultancy for companies with interests invested in the hotel sector, including the negotiation of management contracts with hotel chains.

She began her career as an analyst in the mergers and acquisitions department at Atlas Capital Close Brothers. Laura joined the irea Hotels division in 2005.

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