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Alejandra Folgado | Colliers | Madrid

Alejandra Folgado

Marketing & Comms. Director Spain & Portugal

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About

Professional Summary

As Marketing and Communications Director I'm responsible for building a marketing and Comm. strategy that grows brand awareness; drives lead generation and works across business lines to support Colliers in Spain  and Portugal achieve its growth and customer acquisition goals.

I  began my career at Atlas Capital Close Brothers in 2001 and joined to irea in 2006, where I was Knowledge & Organization Manager for almost 4 years. After a 5 years  of professional and personal experience in Italy, I returned to irea as Marketing & Communications Manager.

 I was Head of Marketing and Communications at irea from january 2015 until March 2018, when the spanish firm integrates in Colliers. I leading the brand renovation process of Colliers in the Spanish market.

I'm hold an International Marketing and Communications Master from Polimoda Business School (Italy).

I have worked in Marketing and PR across various industries including Financing, Real Estate, Fashion and Hospitality. I'm a wide experience in managing and coordinating  events including conference, congress and trade fairs.

Accomplishments

Leading the rebrading strategy from irea to Colliers in Spain.

While working in Max Mara, I was part of the team that created  the corporate heritage Intranet, developing the web architecture content strategy.

Education

Master in International Marketing Communications from Polimoda Business School, 2009-2010

Webmarketing Certified Expert from Promo PA Fondazione, 2011

Information Science Bachelor's Degree from Univerdad Carlos III de Madrid, 1995-2000

Clients

IE Business School, IE Club Real Estate

Expansión, Cinco Días,  El Confidencial, El Economista, El País, La Vanguardia, Observatorio Inmobiliario, Metros2, Spanish RE

Iberdrola Inmobiliaria,  Caja Duero, Marathon Asset Management,  Sareb

My Team

Featured News

22 Nov 2022

Global economic stress to drive increased sale and leaseback activity

Corporates can explore a variety of methods to monetise real estate assets
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2 Nov 2022

European real estate markets stand firm through Q3 economic headwinds, brace for tougher Q4

Rising interest rates and weaker growth prospects are beginning to be reflected in asset pricing
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