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Troels Lau Larsen | Colliers | Copenhagen

Troels Lau Larsen

COO | Partner | Marketing & Communications, Digital, ESG

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Professional Summary

Troels’ primary area of expertise is optimisation and innovation of Colliers Denmark to ensure Colliers provides high-quality services and products to our clients in efficient ways. He drives Colliers’ strategic process, digital development and quality management, ESG, Marketing & Communciations and he is responsible for our operational processes, service delivery models, implementation of the strategic portfolio and alignment with the Colliers Group in general. The Colliers Development Team is also orchestrated by Troels.


  • 2025 strategy plan and process
  • Integration of Colliers International and Sadolin & Albæk following 2018 merger
  • Marketing & Communikation - 220% lead improvement since 2021
  • M&A blueprint 2022
  • Implementation of Salesforce 2022
  • Introduction of key account management programme 2022


  • 2015 – Six Sigma Master Black Belt, DELL/Expert Rating
  • 2009 – Lean leadership
  • 2003 – MSc in Economics and Business Administration (International Marketing and Management), Copenhagen Business School
  • 2002 – MBA, University of Wisconsin, USA (integrated in MSc)
  • Numerous studies and courses rainging from project leadership, AML & Sanctions, to digital development, agile work methods, coaching etc.

Memberships & Involvements

  • Board of Directors - PropTech Denmark
  • Board of Directors - Ejendomstorvet (Platform which has all "on market" real estate properties for sale or lease displayed)

Featured News

19 May 2022

Proptech investments up by more than 100% in 2021

A new report reveals that the green transition remains the main challenge facing the property industry. We take a sneak preview of the annual Danish PropTech Report released on 24 May.
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