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Santiago Vicaria | Colliers | Bogota

Santiago Vicaria


Director de Innovación e Inteligencia de Mercados

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Professional Summary

Santiago has more than  7 years of experience in digital  startups and multinational companies such as Colliers International, Disney and Microsoft, he has experience in M&A, strategy and valuating startups and real estate projects.

BBA and Marketing specialization at CESA Business School, MS in of Innovation and entrepreneurship at Universidad del Rosario and international leadership at EADA Business School, diplomat in entrepreneurship at Babson College, committed, positive and always willing to serve people, experienced in development of marketing & sales strategies with emphasis in innovation processes and entrepreneurship. Analytics and evaluation skills in financial and commercial strategies development earned in 6 years of experience in brands as inQlab, Microsoft and The Walt Disney Company. Entrepreneurship teacher in CESA School of Business. 3 languages (English, Spanish and Italian).

Currently in Colliers International he is leading the market intelligence and innovation area, tranforming the organizational culture into a fast problem solving team. With more than 10 automated projects.  He created more than 15 data visualization tools. He geolocated all the assets and lead the algorythms building for the automated research report generation. Additionaly he is leading RPA (Robotinc Process Automation), implementing BPM (Business Process Automation) and analized more than 10 startups.


More than 50 clients advised focused in real estate and consumer behaviour, such as Mall Plaza, Plaza de las Americas, Porvenir, Skandia among others.

  • Certifications:  

  • Babson Innovation Certificate

  • Google ads and analytics certificate 2019

  • SIT Systemic inventive thinking basic program degree 2018 

  • Colombia leadership roundup (La silla vacía and CESA business shool) (scholarship) 2018 

  • Eazl Growth hacking certificate – Udemy 2018 

  • Integrated Marketing Communications, organized by Microsoft Marketing Academy and Kellogg University. (2012) 

  • Strategic marketing for young entrepreneurs organized by “ANDI del Futuro”, supported by CESA and Sabana University. (2011).  

  • Microsoft Office Specialist – Specialist in Microsoft Excel, Word and Power Point. 

  • Graduation speech in CESA BS marketing specialization 

  • CESA BS BBA thesis 10/10 score.  

  • First place in company creation organized by “ANDI del Futuro” 

  • Finalist in Dell Social Innovation Competition.  

  • Second place in Entrepreneurship contest in CESA and TEC of Monterrey, Mexico.  

  • Finalist at alumni entrepreneurship contest of CESA School of Business. (2014-2015) 


Babson College 

  • Babson build program certificate 2018 


EADA Business school (Barcelona) 

  • MS in International leadership 2019


Universidad del Rosario 

  • MS in Innovation and entrepreneurship, 2019


CESA, School of Business 

  • Strategic marketing specialist, degree in 2016 


CESA, School of Business 

  • BBA, degree in 2012 (GPA of 8.6 over 10)

Memberships & Involvements

  • Entrepreneurship teacher at CESA Business School. 

  • Mentor in Entrepreneurship Group CESA (Currently) – Winner of the first place in July 2015. 

  • Financial analysis and financial administration teacher assistant at CESA School of Business, (2010). 

  • Investigation assistant in “Marca Pais”, in charge of Social Media Marketing at CESA School of Business (2010).


Colfondos, Skandia, Sura AssetManagement, Plaza de las Américas, Mall Plaza, Aldea.


Service Lines


Property Type

Hotel, Industrial, Land, Office, Retail

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