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Tina Xu | Colliers | Shanghai

Tina Xu


Marketing & Communications

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Professional Summary

Background: With many years of experience in brand and public relations management, I have deep knowledge of best practices for working with media, abundant media resources and strong relationships with up to 100 mainstream media from Hong Kong, Shanghai, the Yangtze River Delta, Beijing, and Guangzhou, among others. I also have a year of entrepreneurship experience from when I returned to China post-graduation and was offered a 600,000 CNY interest-free loan to start-up a company.

Expertise: Skilled in public opinion monitoring, crisis management and brand communication; up to date with happenings in the industry; developing brand communication strategy, and planning and organizing public events, such as All in One Heart - Guinness World Records event, and Hong Kong Food Culture Month, among others.

Communication and Coordination: By virtue of my excellent communication and coordination abilities, I participated in the reception of Carrie Lam, chief executive of Hong Kong SAR during her visits of Shanghai and Hangzhou. I was the only mainland staff to have taken part in Ms Lam’s meeting with municipal party secretary Han Zheng and mayor Ying Yong, and helped organize a photo shoot and interviews for official media and HK media reps.

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