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Sally Shen | Colliers | Shanghai

Sally Shen

Senior Associate Director

Capital Markets & Investment Services

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Professional Summary

Sally has 15  years’ international experience in marketing and communications across several industries, including commercial real estate and consumer goods. Her expertise lies in pitch management, marketing campaigns and media strategy.

Currently working as Senior Associate Director for Colliers CMIS, Sally is responsible for managing the delivery of all marketing activities for CMIS China. Her key responsibilities include raising CMIS’ profile in the industry and the region by supporting the senior management, proposing and spearheading regional marketing initiatives, etc.


Prior to joining Colliers, Sally was the Marketing Manager at CBRE China in charge of bid management for the RFPs received from key clients. She lead and assist with projects, both locally and regionally. She has a proven track record of translating opportunities into revenues through a combination of applying rigorous bid decisions, best practice bid processes, and up-skilling sales teams with improved CRM techniques to ensure the team always have what need to win.

Sally has also worked for CBRE New Zealand, responsible for managing the successful and effective delivery of all marketing activities within New Zealand.


Master in Management, Massey University, Auckland,  New Zealand

Bachelor of Arts, Shanghai University of Engineering Science


Service Lines

Capital Markets & Investment Services

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