The high street has always been about more than just shopping and is often used as a form of shorthand for a city centre.
The perceived weaknesses of high street model – its fragmented ownership, lack of centralized coordination and direct open-air accessibility have actually turned into strengths. The COVID 19 pandemic has revived a strong interest towards shopping street presence.
High streets in Sofia have proven their resilience over the past years and this trend is expected to continue.
Dimitrinka is heading Retail Services agency in Colliers. For more than 14 years she has been having a key role in the department, providing consultancy and representation services for major projects such as: Sofia Ring Mall, The Mall, Mall of Sofia, Grand Mall Varna Burgas Plaza, Mall Plovdiv, Galleria Burgas, Galleria Stara Zagora, Jumbo Plaza, Retail Park Varna.
Dimitrinka has worked closely with companies in various industries and developed long-term relationships with most of the developers and retail operators on the Bulgarian and international market, such as GTC, Bluehouse, Danaos, Orchid Developments, Trinity Capital, Inditex, H&M, LPP Group, Fit Invest International, to mention a few.
Adriana Toncheva joined Colliers in October 2008 as Market Researcher and member of the marketing team. Her primary responsibilities are data collection and analysis, processing and carrying out market research surveys, writing various real estate market reports. Adriana is the person to turn to for accurate and updated data and analysis regarding various topics, not limited to real estate. She supports internal clients with corporate presentations and reports, customized to their specific needs and requests. Among her major projects are the implementation of the Net Promoter Score program, Colliers Bulgaria Client Follow-up program and Integis. In 2014 she received Colliers Bulgaria Service Excellence Award for business support functions.
