Corporate location strategy is often associated with cross-border investment flows, as businesses juggle and plan for increasingly international teams and operations. In 2020 these flows sank 35% from their 2019 level. COVID-19 was not the sole cause; the US presidential election, Brexit uncertainly, the US-China trade war and rising protectionism in many countries all contributed to the decline. On the upside, the global economy received an unprecedented boost from widespread government stimulus packages, which likely prevented an even deeper decline in cross-border investment.
In our CRE - Our industry today, tomorrow & beyond report we explain why the need for a robust corporate location strategy remains key for companies across EMEA.