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Colliers accompanies hotel property sale in Smart City Graz

harry’s home won as operator

Vienna, Sept. 27th, 2022: Colliers accompanied the sale of the hotel project on Waagner-Biro-Strasse in Graz: the Haring Group and Penta M22 Development GmbH acquired the hotel project located next to the Helmut-List-Halle. Colliers was able to win the fast-growing, local concept harry‘s home as the operator. The project will feature 140 hybrid hotel rooms and apartments, a „living lobby” and a retail space on the ground floor.

"We are delighted to be working with our partner, the Haring Group, as well as a terrific team, to realize this exciting project in the heart of the Smart City", says Mirjana Messerer, Managing Director of Penta M22 Development GmbH and JV partner. BWM Architects have been commissioned with the planning: "BWM Architects are pleased to be able to contribute an important building block for the Smart City Graz with this hotel. We believe that the occupation of the first floor will make a significant contribution to urban life in the Smart City and the facade greening will improve the urban climate at this location" adds Markus Kaplan, Managing Director of BWM Architects.


Perfectly connected to the new tram line, the hotel is located right next to the 10,000 sqm AVL company premises and the 60-metre-high Science Tower. Another office building with an area of approx. 6,000 sqm is planned on the adjacent property. The Helmut-List-Halle offers around 2,000 sqm of flexible event space and can accommodate up to 2,400 visitors. "We are pleased that harry’s home will be represented not only in Hart bei Graz but also in the city center. The up-and-coming district right next to the train station is a perfect match for our desire for a location," says harry’s home’s founder and namesake Harald "Harry" Ultsch.


The Smart City Graz in Austria's second largest city is a high-quality urban area development featuring latest technologies with a strong emphasis on energy efficiency and resource conservation. Beautiful public parks and squares serve as important meeting places for the population. The goal of urban development is to provide inner-city areas with excellent infrastructure. Daan Bakkenes, Head of Hotels at Colliers: "We are thrilled that we were able to improve and complete the real estate mix in the Smart City Graz with this hotel concept. We provide local knowledge and expertise to a fantastic new area of the city with the assistance of long-standing JV partner the Haring Group and Austrian hotel chain harry’s home hotels & apartments as operator."


By 2025, Smart City Graz will be the new home of around 3,800 people, where 1,500 new jobs will also be created.


About harry's home hotels & apartments: The Austrian hotel group with currently ten hotels in Austria, Germany and Switzerland focuses on the individualization trend of today and combines the values of traditional hospitality with modern needs. True to the slogan "Create your stay," guests choose their room from numerous room types with different amenities - such as kitchen, balcony, bathtub or a connecting door - and book additional modules such as breakfast or laundry service in addition to their stay. The homely interior design, the children's playroom and "harry's living room" with drinks and snacks strengthen the family feeling of togetherness under the motto "Coming home" and convey a feeling of being at home while traveling. In the near future, harry's home hotels & apartments will expand its portfolio to twenty properties in the DACH region.

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Daan Bakkenes



As Head of Hotels is Daan Bakkenes responsible for the development and expansion of the hotel department at Colliers Austria. He has an international professional background with stations in the United Arab Emirates, the Netherlands, Austria and Germany and has worked in the strategic management of various hotel chains for many years.

In addition to his traditional hotel background, which ensures the necessary knowledge to serve an investor's interest, his team reviews the property's full potential and the fulfillment of all possible sources of income, cash flows and investor returns.

Daan Bakkenes is personally very passionate about the hotel industry. When a completed project emerges from an initial vision and generates corresponding returns, the job is done. This also embodies his vision to enrich the cities and places of this world with suitable hotel concepts.

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