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Colliers unveils new visual identity

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Colliers International announced today the launch of a new visual identity as part of its global brand strategy. Designed for today’s evolving digital era, the refresh is a natural evolution of the iconic Colliers brand.

“Our expert advice leads the industry into the future and how we represent ourselves reaffirms our position as market leaders and supports business growth,” says Thomas Belina, Managing Partner | Austria. “The changes we’re introducing today reinforces our commitment to accelerating the success of our clients and shape our industry presence.”

“The Colliers brand is more than our name – it’s our enterprising culture, mission and values. It’s how we interact every day with clients and how we represent ourselves visually. Today is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile,” said Becky Finley, Global Chief Brand and People Officer. “Our changes are designed to modernize our iconic brand, maximizing our established equity.”

With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work.

Key changes to the visual identity as part of the refresh include:

  • Updated logo design – The most critical and recognizable element of the Colliers brand. The word “international” has been removed to give more prominence for the Colliers wordmark within the box, allowing for greater legibility especially for digital and small formats.
  • Colliers gets bluer – The colour palette is updated to be bold, saturated and feature energetic shades that align with the company’s passionate and enterprising culture. The colours also work well in digital settings which cater to vibrant colours.
  • New typography – The new typography communicates a clean, approachable and confident brand.
  • Energized and modern design elements – The refresh brings a suite of new design elements, including more prominent use of the Colliers tagline (“accelerating success”), new blocks and keyline design treatments and an updated library of photography and imagery.

Switching to the new visual identity online will be Colliers’ top priority, followed by launching updated print materials and new signage.



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Thomas Belina

Managing Director

Vienna

Thomas Belina has been strengthening the Colliers team in Austria since 2016, first as authorized signatory and since 2019 as managing partner. His main tasks include supporting the individual teams in a wide variety of projects, expanding the company, optimizing workflows, creating marketing concepts, budget control and personnel management.

The last ten years before that he worked for Karl Wlaschek Privatstiftung (one of the largest private real estate investors in Austria). As an overall authorized signatory, he was responsible, among other things, for the preparation of marketing strategies for various properties. As the owner's representative, he conducted negotiations with interested parties in the commercial sector until the lease was signed. Budget preparation and the associated controlling were also among his tasks, as was the creation of marketing concepts and their media implementation.

In 2010, Thomas Belina completed his studies in real estate management in Vienna.

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