Vienna, 15.10.2020 - Colliers International brokered a prime location in Vienna's inner city for Austria's first IQOS boutique.
After the market entry of the tobacco heater IQOS, Philip Morris Austria is now planning to open the first nationwide IQOS boutique before the end of this year. Colliers Austria was able to find a top location in the city center of Vienna for the globally known, innovative boutique concept at Kärntner Strasse 16, which was previously rented to a fashion label. The ground floor with a sales area of 130m² will open this year, the upper floor will follow next year.
"We are delighted that we were able to broker a central location for IQOS in an absolute high street location," says Tanja Tanczer, Head of Retail at Colliers International. In addition to other renowned retailers, the future IQOS boutique will further enhance the popular shopping street with its exceptionally modern design, which was designed on an international scale by the architects Parisotto + Formenton. The local implementation of the project will be carried out by the renowned office bwm retail GmbH.
"After the nationwide product launch of our tobacco heater in spring 2020, the opening of the boutique is an important next step. We are very pleased to have gained a prominent location for this project in the heart of Vienna", says Alexander Schönegger about this milestone, Managing Director of Philip Morris Austria.
Philip Morris Austria has completely refocused its operations with the recent product launch and is now focusing on new retail concepts, among other things. "It is important to us to put consumers at the center of our attention. The tobacco heater is intended for adults who consume tobacco or nicotine products. Youth protection is a fundamental part of our CSR strategy, so a visit to the boutique is reserved exclusively for the aforementioned group of people. Consumers have the opportunity to discover the wide range of IQOS products and get expert advice. In addition, comprehensive services are offered to current IQOS users. There are already 226 boutiques worldwide and we will soon open the first one in Austria," explains Ralph Aigner, Head of Commercial Operations at Philip Morris Austria.