Meet Our Experts

Cassius Taylor-Smith

Executive Director

Colliers International | Singapore
Asia Square
Tower 2, #19-02
12 Marina View
Singapore 018961

cassius.ts@colliers.com

Office: +65 6531 8667

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I am an accomplished communications professional and leader in B-B content marketing and social selling, with over 18 years’ experience in corporate communications and product marketing. As Colliers International’s Head of Marketing and Communications, Asia, I direct strategy, marketing platforms and teams for the enterprise in the region, encompassing 14 national markets.

As a passionate advocate of comms and change leader in enterprise marketing processes I am a regular in-house speaker across the business, hosting marketing and social selling training with business line teams and senior leadership. I'm also a regular speaker at marketing and communications industry events, and was honoured to be invited as Chair of the CMO Asia Summit 2018 in Macao.

My specialisms include directing content and insight-led marketing, social selling and lead generation through the content ecosystem, corporate brand strategy and development, public relations, stakeholder and internal communications, hands-on management of integrated marketing campaigns for launches and repositioning.

Prior to Colliers, I established Giant Communications in 2010 for Asia, US and European clients in the real estate and design sectors, consulting to public companies, professional services firms, government and not-for-profit organisations. Before Giant, I held senior marketing roles in the architectural industry and with a major property marketing agency.

Pro bono causes and public arts initiatives are important to me - I was previously co-founder of Hong Kong-based foundation Very Hong Kong from 2012-14, and Curatorial Director for Sir Antony Gormley's Event Horizon Hong Kong public arts project with the presenter, British Council.

Accomplishments

I've dedicated significant time to pro bono causes and public arts initiatives. As co-founder of Very Hong Kong Foundation from 2012-14, I established the city’s first multi-site community arts festival in December 2013. After a 3 year project to realise it, I was also responsible for the concept, curation and delivery of Hong Kong’s most extensive public art project, Event Horizon Hong Kong, with Turner Prize-winning UK artist Sir Antony Gormley and presenters British Council Hong Kong.

Both initiatives successfully established new precedents for public arts, renewed use of public space in the city, partnership between private, civic and public interests, and the creative identity of Hong Kong.

Education

Diploma, London College of Communications, University of the Arts London

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