Meet Our Experts

Richard Crook

B.Sc (Hons), DipBusStudies, Dip M, MCIM
CMO

50 George Street
London
W1U 7GA
United Kingdom

Richard.Crook@colliers.com

Office: +44 20 7487 7030

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Joined Colliers in January 2015 as Head of Marketing, Communications and Business Development EMEA. Now the Chief Marketing Officer in EMEA and serving  as a member of the EMEA Board. I joined from Savills where I was the Head of BD, Marketing and CRM for UK & Europe for 4 years. Prior to that I was Head of Marketing for Deloitte Real Estate for 2 years, and the Marketing and Business Development Partner at Drivers Jonas for 12 years prior to their merger with Deloitte. Started my career post university in marketing at TaylorWimpey. 

Responsible for working with the EMEA CEO and Board to develop and implement a marketing and communication strategy to position Colliers as a leader in the commercial real estate industry, through innovative and measurable marketing tactics. Responsible for the marketing, PR, digital marketing, social media, research, bids and pitches and client engagement teams. 

Providing leadership, training and support tools for the local marketing teams of the 42 countries within the region to align with the marketing and business strategy and complement the global strategy. Responsible for the overall approach to client engagement strategy including client segmentation analysis, sponsorship and events and working with the 8 regional business teams.

Accomplishments

Proven track record of creating and implementing marketing, communication and Business Development strategies. 

Track record of working at executive level in several property agencies and helping to substantially increase profit and revenue whilst maximising brand and market visibility. 

Conceiving and implementing a structured client engagement programme at both Savills and Drivers Jonas Deloitte.

Implementing CRM systems that add real value to the bottom line, at both Drivers Jonas and Savills. 

Award winning marketing communications including the EG In-House Property Team of the Year Award for 6 consecutive years. 
 

Expertise

Property Marketing, Research Services, Digital Marketing, Public Relations, Business Development, Graphic Design, Mixed-Use Properties, Hotels, Industrial and Logistics, Land, Office, Residential / Multi-Family, Retail

Clients

Savills, Deloitte, British Property Federation, Grosvenor, British Land, SEGRO, Prologis, Wrenbridge, Estates Gazette, Property Week, EuroProperty, Property EU, Financial Times, Wall Street Journal, London Evening Standard

Education

BSc (Hons) - Business and Marketing 
DipM - Post Graduate Diploma in Marketing - Chartered Institute of Marketing
CIM - Chartered marketer with Chartered Institute of Marketing

Regularly present at industry, marketing and business development conferences. 

Testimonials

Chester King, Board Director, International Group. Including: IHG, IGM and Stoke Park. Consultant Wembley Stadium and SportsAid.

"I have know Richard for over 20 years and have seen him progress into one of the leading strategic marketers in the property industry. I have worked with Richard on a number of events, where he has always managed to achieve full potential from his budget and make sure his clients and prospects receive the most benefit."

Derek Parsons, MD, PSMG Group

"I have worked with Richard for more than ten years and have always been impressed with his innovative campaigns, knowledge, and professionalism. I have found Richard to be highly sociable and always a pleasure to do business with."

Donald Torrance, Principal, Ramtor

"I have worked with Richard for more than ten years & have always been impressed with his knowledge, total reliability & extreme professionalism. I have found Richard to be highly personable & always a pleasure to do business with. Very highly recommended."
 
Daniel Ingram-Fletcher, CRM Manager, Savills

"Working with Richard at Savills was a pleasure both on a professional and personal level. He has a detailed understanding of the commercial property world and certainly knows how to get the most of his team. Richard possesses a charismatic leadership style that allows for free thinking and self-management which gave us all room to grow our own profiles and respond to the needs of the organisation. Whilst at Savills, Richard was successful in shifting the position of the commercial business development team from one that put together pitch documents and provided client information to a team respected for the value they provided to the business. This resulted in a bids and pitches team that routinely outperformed the competitor with there strategic involvement in the pitch process and a CRM team who are recognised for their expertise in managing the client relationship."

Claire Galboix-Alcais, Marketing Director, Accellion

"I had the pleasure to work in Richard's team at Drivers Jonas Deloitte. Richard is an inspiring leader, with a strong business acumen and a strategic approach to marketing. His sense of humour, fairness, passion for marketing and energy was transmitted trough the team."
 
 

Affiliations & Memberships

Chartered Institute of Marketing, Professional Services Marketing Group, Profile, Marketing Directors Network, British Property Federation

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