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Natalia Barysheva

Ph.D.
Acting Marketing Director | Marketing & PR Department

10 Presnenskaya Embankment
BC Naberezhnaya Tower, Block C, 52nd floor
Moscow 123112 Russia

Natalia.Barysheva@colliers.com

Тел.: +7 495 258 5151

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December 2015 – at present, Marketing Associate Director, Colliers International Russia, Moscow

November 2012 – December 2015, Head of programs (institutional investors - endowment funds, facility management services), RWM Capital Asset management, Moscow

April 2012 – October 2012, Senior marketing manager (foreign residential property), Knight Frank, Moscow  

September 2010 – March 2012, Business Development Director, NBS Group, Moscow

 March 2004 – April 2009 Marketing and Operations Director, Trinity Events Group (ex. Expomedia Moscow - Infor-media Russia, BBCG, Exposystems), Moscow

Достижения

Achievements at RWM Capital Asset management:  develop and support new business divisions (institutional investors - endowment funds , facility management); planning strategy and delivering expertise for clients; high level of strong business relations with clients; cross-selling of services; high level of awareness and citation index in endowment asset management segment; implement the principles of SCR in RWM Capital practice; rank of the company is in TOP-5 in terms of effective asset management (Expert, NRA). 

Achievements at  Knight Frank: during the first four months the number of referrals and incoming calls increased approximately by 3  times due to targeted comms and no increase of marketing spending, developed new formats of presentation materials (incl. Golf property 2012, Riviera and Monaco property), raised more than €12,000  for KF First Golf Tournament (Pirogovo), property sales increased due to marketing campaigns, remuneration rate for KF marketing services was at 17%; major clients - Tour Odeon, Cornwall Terrace, One Hyde Park, One Tower Bridge etc.

Экспертиза

Planning

Образование

2003-2008, Ph.D in Economics, Post Graduate Studies, Plekhanov Russian University of Economics, faculty “Marketing”, the field of interest – Developing the methodology to assess marketing activity (KPI system)

2001-2003, Plekhanov Russian University of Economics, Master degree in “Marketing” 

1998-2001, Plekhanov Russian University of Economics, Bachelor degree in “Economics”

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