PROFILE
W. Kelly Prior, Jr. is a third generation native of Pinellas County and has been active in real estate brokerage in the Tampa Bay market for the last 40 years. The last 29 years have been focused on vacant land brokerage, obtaining land entitlements, and land development. Brokerage assignments have included the sale of large residential and mixed use sites, as well as office, industrial, and retail sites.

From 1980 to 1997 Kelly was with Lee Arnold & Associates and Colliers Arnold. After 11 years of land brokerage in his own land specialty firm of Berner & Prior, Inc., Tampa, Kelly has returned to continue his specialty with Colliers Arnold. His primary focus has been the sale of major tracts of development acreage sites to national Top 100 Builders and third party developers in Pinellas, Pasco, Hillsborough, Manatee, and Sarasota Counties. Other sales include land zoned for office, retail, multi-family, industrial and preservation/parkland uses.

HANDS-ON EXPERTISE
Kelly has for clients and for his own account as a land investor and developer:
1. Obtained rezoning and Comprehensive Land Use amendments to reposition land at its "highest and best use" and increased market value.
2. Selected the attorney, civil engineer, land planner and/or architect to obtain preliminary and final site plan approvals to obtain variable entitlements.
3. Directed “Target Marketing” to identify the most likely buyers and organized and directed marketing programs to reach these buyers, negotiated the sales contracts, and brought the transactions to successful closings.

FOCUS ON THE NEEDS OF LAND SELLERS & BUYERS
Successful real estate brokerage involves “solving problems relating to real estate ownership from the Seller’s or Buyer’s prospective.”

In the turbulent economic times of 2010 and beyond, being informed on market changes, keeping the client informed and proposing solutions to the client’s problems are essential.

AFFILIATIONS
NAR /FAR – National and Florida Association of Realtors
FGCAR – Florida Gulfcoast Association of Realtors

AREAS OF SPECIALTY
Determining “highest and best use” for land.
Recommending Rezoning and Land Use Plan amendment strategies.
Land brokerage and land marketing strategies.
Problem solving in a challenging economic environment to benefit the client.

ACHIEVEMENTS
Prior and his business partner each individually earned Top 5 Land Broker Pinnacle Awards the first five years FGCAR held competition.
(Prior’s firm did not participate in subsequent years.)