KEY TAKEAWAYS

  • The inventory of retailers that tend to locate in hospitals is relatively small, creating significant opportunities for retailers to target such locations.
  • Hospitals can offer unique advantages to retailers, such as captive customer bases, long operating hours and large catchment areas.
  • Retailers and health system owners who are succeeding at integrating retail within health care locations are satisfying three key considerations: pricing, profitability and design.
  • For health system owners, creating the right retail mix requires the evaluation of several criteria, including how to effectively design and use space for retail operations and how to best serve a customer base that includes hospital staff, visitors and the local community.