The Landscape Contemporary retail is in flux -- transforming as dramatically today as when price tags were first affixed to products for sale. In the flat world we live in, brands cross borders, supply-chains have shortened, styles change daily and the smartphone, which barely existed 10 years ago, is both a lens on retail and an engine for commerce, both in-store and online. Consumer access to retail data is unprecedented: Product cost, quality, peer reviews and more are widely available and easily accessed. The immediacy and transparency of information put additional competitive pressures on retailers and the owners they lease space from. The primary consumer, the baby boomers, will soon be outspent by the newest cohort, the millennials, a generation that embraces the renter economy, places fitness and locally-sourced goods at a premium, understands brand awareness and allegiance, and is committed to giving back.