Within the real estate industry, the retail niche presents a unique set of challenges. After all, your Omaha retail space is more than just an address—it’s the place where your brand comes to life, your products find new audiences, and your business goals come to fruition.
At Colliers International, we not only understand the Omaha retail real estate market; our culture of global knowledge sharing gives you access to the training and experience of retail real estate experts all over the world. And it all starts right here in Omaha, with your Colliers broker. If you’re thinking of relocating, here are a few key “self-study” questions to help you make a successful fresh start.
Know Before You Go
If your current Omaha retail space is working for you, you may want to consider simply renewing your lease. But even if renewing IS an option, the expiration of a lease can be a great time to take a step back and ask yourself the hard questions. Will a new space help to evolve your brand image or attract new customers? Are there opportunities in the current market that weren’t available before? Talk with your Colliers broker to weigh all your options, and always be sure to get key decision-makers involved in the process right away. If you do decide to relocate, start the process 18–24 months prior to the expiration of your current lease—it’s never too early to start thinking about your move.
Please Sign Here
For small businesses, relocation to new Omaha retail space presents a unique opportunity to gain fresh perspective on your brand—starting with your signage. So, how does it look? Is it still as bright, relevant and compelling as it was on the day you installed it? If not, now’s the time to think about a revamp. You’re making an important investment in your business, so make sure you spend your money on quality materials with visual “pop”: neon or backlighting, high-contrast colors, easy-to-read typefaces and iconic symbols (think: McDonald’s Golden Arches). It’s also a good idea to tour the local neighborhoods to get an idea of the environment in which your new sign will live.
Be A Trendsetter
Even if you’re not a fashion brand, it’s wise to keep an eye on trends. For example, is there a regional retailer opening a first-to-market franchise in your market? What complementary businesses are in your area, and are there adjacent vacancies? How important are “local-made” culture and sustainable business practices to your customers? Can you leverage the consistent traffic of a high-performing national chain? Ask your Colliers broker what’s new in Omaha retail real estate, as trends vary widely by area.
Not sure where to start? Download our helpful Retail Leasing Guide and review the helpful Glossary (page 10) and Relocation Checklist (page 14)—then give your Colliers International broker a call. We’ll get you there.