A lease means more than a box where you do business.
Leases are often landmarks in the lifetime of a business, marking a significant investment of time and resources in your building’s physical space, which will have an impact on your business long-term. A lease is often the second-greatest expenditure for a business after payroll,
so it must be more than a cost center—we strive to make your real estate a competitive advantage. We believe your lease can support business success in these four areas:
1. A lease can allow nimble strategic moves.
What will your company look like in five years? Seven? Ten? Many companies experience unexpected growth or contraction from market cycles, acquisitions, new product or service growth, changing leadership and the changing competitive landscape.
2. A lease can be transformative for a business brand,
elevating your image through the building’s own prestige or through proximity to other top brands or service providers. For example, many businesses that pride themselves on sustainability are choosing green buildings and energy-efficient options to enhance their overall brand image.
3. A lease can unite teams for greater productivity.
Through careful space planning, businesses can engineer how their employees interact both professionally and casually, creating unexpected collaboration and input that can spur creativity, enhance product design, accelerate a project and improve corporate culture.
4. The three most important factors in real estate are location, location, location—really.
When this old saw is used in real estate, it doesn’t reveal the three dimensions of location that can radically affect your business.
Our brokerage professionals help you take each of these into account to better target your optimal space.
Our brokerage teams who work on behalf of property owners and landlords do more than searching and signing tenants. They create the strategic backbone of a property marketing cycle that positions the property in the marketplace and secures the right tenants, building value to support the landlord’s ownership goals. These are six key aspects we consider when representing landlords and owners:
1. Know your competitive set. When a broker is actively marketing your property, how do you know how well they’re performing? Most owners don’t know, because they don’t have a frame of reference. From our first meetings through our regular status reports, we can compare your building’s leasing performance with these competitors to consistently evaluate our strategies and success.
2. Positioning matters. Many commercial buildings have become commodities—too alike, and therefore potential tenants make choices based on price. We seek to elevate your building’s stature within its competitive set by defining and cultivating the amenities it offers that are unlike any other.
3. Never miss a prospect. In a perfect marketplace, every potential tenant who is qualified to lease your space would be aware of it. Technology advances bring us closer to this, giving all tenants greater transparency and access to information about available space.
4. Mix well. Form into clusters. The relationships among tenants in a building are proven to add asset value over time by reducing turnover rates. We foster tenant collaboration and support our leasing efforts by showcasing the benefits of not only the building, but of adjacent tenants and services.
5. Minimize risk. We start many engagements with our lease auditing teams, who carefully comb through leases to ensure all reimbursable expenses are properly billed and captured, all leasable space is fully utilized, and lease abstracts clearly define both the owner’s and tenants’ obligations.
6. Today’s lease has a ripple effect on tomorrow’s investment. We collaborate to plan your long-term leasing objectives to minimize exposure due to lease expirations, reduce turnover through blending and extending existing tenants, and plan for significant capital improvements.