160 Federal Street
Boston, MA 02110
DIR: +1 617 330 8015
FAX: +1 617 330 8140
James L. Elcock
President and Head of Suburban Brokerage
Our brokerage teams who work on behalf of property owners and landlords do more than searching and signing tenants. They create the strategic backbone of a property marketing cycle that positions the property in the marketplace and secures the right tenants, building value to support the landlord’s ownership goals.
Colliers International has a long history of representing landlords and a proven track record of successfully leasing space to quality tenants. Our team does more than execute transactions – we increase asset value.
The basis of our success is a thorough understanding of each owner’s goals and objectives. Our leasing specialists work with landlords to identify competitive advantages and opportunities for improvement. This analysis is supported by Colliers’ depth and unparalled geographic coverage that provides a comprehensive overview of competing properties and insight into emerging market trends.
In conjunction with ownership, our team will design a specific go-to-market strategy that will accurately and creatively position the asset in order to achieve maximum value. To ensure that the property receives prominent visibility and maximum exposure in the marketplace, our leasing strategy applies best-in-class marketing tools to segmented targets and generates strong interest and feedback from potential tenants. We establish a detailed timeline which outlines the key steps to achieve the agreed-upon leasing milestones. This systemized approach to analysis, marketing and communication ensure that landlords never miss a prospect.
If warranted, Colliers’ in-house marketing department can position a property with a full concept which may include renaming the project, devising a logo and tagline for the property, and creating an identity through consistency in colors and catch phrases.
Additionally, through our LEED accredited professionals, we can accelerate our client’s vision to achieve specific corporate sustainability objectives.
Above all, Colliers’ methodical approach, resources and relationships will guarantee the project’s success.
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