changing retail habits Changing Retail Habits
In August, Macy’s announced plans to shutter 100 stores, in response to shifts in shoppers’ habits. Stiff online competition is not the only problem facing Macy’s and other retailers. The types of clothing in vogue now—fast fashion—and the merchandising efforts of Macy's formerly exclusive vendors and the broader appeal of that merchandise (once-aspirational brands are now ubiquitous) have hurt foot traffic... read more
missed demographic Missed Demographic?
Almost every day another article in the business press reports on Millennials (the generation born between the early 1980s and late 1990s/early 2000s), and rightfully so. They are the largest part of the labor force, and depending on which articles one reads, they are either innovative and creative or lazy and spoiled (or somewhere in between). Hundreds of thousands of apartments have been built nationally in this cycle, and many are targeting these highly educated young people.... read more