Case studies

  • Analysis of the current performance
  • Determination and analysis of Zielony Targówek Retail Park’s catchment
  • Identification of strategic directions for the market positioning of Zielony Targówek Retail Park as well as tenant mix and target groups
  • Cooperation with architects to create a new image and visual identity for the Zielony Targówek brand
  • Preparation of marketing materials
  • Commercialisation strategy
  • Leasing of space and renewal of current lease agreements
Efect:
  • New brand identity
  • New features: a coffee point in the Shell petrol station, a playground and a seasonal fairs zone
  • KFC drive-thru restaurant
  • New key tenant – City Fit 24/7


  • We evaluated the commercial potential of 4 markets
  • We analysed the results of tenants in relation to local markets and industry averages
  • We evaluated the strategy, plans and marketing campaigns
  • We assessed 4 properties and their external environment
  • We prepared potential market strategy scenarios
  • We prepared expansion and remodelling scenarios
  • We developed tenant- mix recommendations along with ERV

  • Analysis of the market, competition, commercial potential and the catchment of Galeria Morena
  • Modelling of the potential number of visitors and turnover for different scenarios of the centre’s development
  • Reviewing the design concepts prepared by architects for optimal use of retail space
  • Feasibility study: the level of demand and interest of themain tenants
  • Developing a strategy for leasing the centre including merchandise mix and tenant mix scenarios
  • Leasing space with the Carrefour team: acquisition of new strategic tenants, the relocation and expansion of existing tenants
NEW Galeria Morena (2nd quarter of 2016)
  • New brand identity of Galeria Morena
  • Modernised Carrefour hypermarket
  • New features: cinema, gym, playroom for children
  • New expanded food court with an outdoor terrace
  • Retail park added
  • Increased area of the centre from 17,000 m2 GLA to 33,000 m2 GLA and the number of stores from 60 to 83

  • We provided technical advisory services prior to construction
  • We coordinate tenants’ fit-out works
  • As the only company on the market we reward tenants and their employees for their commitment to marketing activities and increasing turnover
  • We develop partner relationships with tenants, as a result of which 8 out of 10 tenants recommend Colliers as the manager
  • In 4 years we have increased the number of visitors by 39%
  • In 4 years we have increased the centre’s turnover by over 100%
  • We have developed and implemented a marketing strategy attractive to tenants and customers

Contact


Poland
The Metropolitan Colliers International pl. Pilsudskiego 3 00-078 Warsaw | Tel: +48 22 331 78 00