Warsaw, November 6, 2017 – Helios cinema network, belonging to Agora Group, has concluded two lease agreements at Gondola shopping centre in Legionowo and Tkalnia shopping and entertainment centre in Pabianice. Two new cinemas will be operating on ca. 2,500 sqm.
Colliers International advised the tenant in both transactions.
y Colliers International.
Helios is Poland’s largest cinema network in terms of the number of facilities. It currently has 43 cinemas with 237 screens and over 48,000 seats for movie aficionados. The network is developing its operations not only in the biggest agglomerations, but also in middle and small-size cities.
Within the first lease transaction for ca. 1,200 sqm, Helios will open a cinema with 4 screening rooms in Gondola shopping centre in Legionowo, which is now being expanded. The opening is expected for Q3 next year. The second lease agreement concerns the opening of a cinema totalling over 1,200 sqm and provinding 4 screening rooms in Tkalnia shopping and entertainment centre in Pabianice, the opening of which is set for Q4 2018.
“I am very pleased that we managed to develop a model of smaller, 4-room cinema. Owing to that, we are creating modern multiplexes also in smaller cities in shopping centres, which are now being expanded or refurbished. Such cinemas enjoy great popularity among viewers, who no longer have to go to a distant big city and are more eager to spend free time in local shopping centres. I am confident that this will be the case for Legionowo and Pabianice, where we will open first modern multiplexes,” comments Tomasz Jagiełło, Member of the Management Board of Helios.
“Plans of opening Helios cinemas in such cities as Legionowo and Pabianice infers that there’s a growing interest in entertainment in smaller towns. Inhabitants expect the same offer as the one available in big cities. This is the effect of changing lifestyle and expectations of Poles. Apart from shopping, they now want to some interesting time in a shopping centre. A joint study by Colliers and IQS shows that cinema is the most popular form of entertainment among customers of shopping centres in Poland. Helios cinemas will perfectly supplement the offer in the new locations,” says Anna Radecka, Associate Director in the Retail Agency at Colliers International.
Preferences of Poles and entertainment offer of shopping centres in Poland are thoroughly discussed in a new report by Colliers International and IQS entitled “Is the change coming? A new dimension of entertainment and leisure in shopping centres.”