The Warsaw agglomeration still remains the largest retail market (approx. 1.4 million sqm). It is also characterised by the highest level of purchasing power (almost PLN 43,000 per inhabitant annually on average).
The highest level of the retail space density ratio among the eight major agglomerations is in Wrocław (772 sqm/1,000 inhabitants) and Poznań (755 sqm/ 1,000 inhabitants).
The largest projects under construction are the Poznań shopping centre Posnania (99,000 sqm GLA), and Wroclavia (64,000 sqm), which is being built on the site of the former Wrocław Bus Station. Another two big schemes are Zielone Arkady in Bydgoszcz (51,000 sqm) and Sukcesja in Łódź (46,300 sqm).
In H1 2015, several new foreign brands debuted in the Polish market. The range of fashion stores in Warsaw shopping centres was expanded by the British brand Superdry, which opened in June in Złote Tarasy, a store from the French brand Kiabi, which opened in Blue City in April, and the French sports footwear store Courir that has been located in Galeria Mokotów since June. The underwear store Espirit Bodywear made its debut in Krakow (Galeria Krakowska) and in Magnolia Park in Wrocław the Spanish sportswear chain Décimas opened its first store in Poland.
In April 2015, the Czech chain Bata officially announced that it was ceasing its operations in Poland. The chain ran 14 stores in Poland, all of which were closed.
The Swedish clothes chain H&M opened a pop-up store in April in the Warsaw outlet centre Factory Annopol. The store operated for 2 months and the profit it made was donated to charity. It was the chain’s first project of this type in Poland.
Searching for new forms for arranging space in shopping centres is becoming increasingly popular. New formats include coworking offices, libraries and legal advice points. In April this year, Millenium Hall in Rzeszów opened the contemporary art gallery Degart Galerie and in June CH Batory in Gdynia in cooperation with Public Urban Library created a library outlet Biblio-Punkt.
At the end of H1 2015, the average vacancy rate noted among the eight major agglomerations in Poland amounted to 2.7%. The highest vacancy rates were in Kraków (3.7%) and Poznań (3.7%). The lowest amount of available space on the other hand is in Warsaw (1.5%).
In the second half of the year, when the retail centre Nowy Rynek in Jelenia Góra opens, the Czech chain Sportisimo offering sports equipment, clothing and footwear will make its debut in Poland. Moreover, in September 2015, the first outlet of American fast food chain Dairy Queen will open in Poland in the renovated food court in Wola Park in Warsaw.
“One trend that is currently gaining in strength in the shopping centre market is the increasing popularity of modern technology, like beacon technology – transmitters arranged around a site that when connected to a special mobile application allow communication with customers based on their location in order to support sales. New technologies will be more boldly entering shopping malls and mobile devices of their customers,” said Dominika Jędrak, Director, Research and Consultancy Services, Colliers International.