Colliers International, a leading advisor in the commercial real estate market, conducted an analysis of shopping centres in the Warsaw agglomeration for their friendliness towards families with children. The study included 32 shopping centres. The evaluation assessed the overall characteristics of the centres, facilities for families with children and shops with products aimed at families. Additionally, anonymous surveys were performed among parents living in seven districts of Warsaw, as well as online surveys.
On the basis of the data collected, Colliers distinguished the "Top 5" shopping centers which provide a family friendly shopping experience, a wide selection of shops with clothes and shoes for children, toys, accessories, a convenient and diverse dining area, as well as cinema and family entertainment centres, dance schools for children, sports and leisure facilities.
Two shopping centres are on the podium – Arkadia and Galeria Mokotów, in second place Blue City and then Wola Park. Targówek Retail Park (IKEA), Janki Retail Park (IKEA) and Centrum Handlowe Janki were equally ranked in fourth place, with Złote Tarasy Shopping Centre in fifth place.
“All the centres assessed were visited by experts from Colliers. We were unpleasantly surprised by the condition of the toilets; in most of the inspected places they are not clean. In addition, centres lack baby-changing facilities and spacious car park places for families with children. On the contrary, the centres that topped our ranking seem to stand out from the crowd. Families can find lots of amenities there such as interactive playgrounds, private areas for feeding, baby-changing rooms, child-sized toilets and sinks. The highest ranked sites also have restaurants tailored to the needs of young children, and special parking spaces,” says Dominika Jędrak, director of research and consultancy services at Colliers International.
Authors of the report stress that most of the shopping centres in Warsaw cannot be considered as family friendly and still require many improvements. The drawbacks most often mentioned by respondents are the lack of child-friendly, clean toilets and parent rooms with suitable facilities as well as lack of places where parents can leave their children under the supervision of qualified carers while they do their shopping. “Our observations are in line with the opinions of the surveyed parents,” adds Dominika Jędrak.
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