NYX Professional Makeup is finally arriving to Latvia with its first ever flagship store to open in October in the city centre of Riga. With the worldwide success of NYX make it is a natural step to enter the Baltic market with the full assortment of the latest trends.

The premises for the first NYX store were found with the help of international real estate consulting company Colliers International. Colliers International represented L'Oréal Baltic in the lease transaction.

The new flagship store has a prime location and will be located at Aspazijas boulevard 32 in Riga.  NYX will as well open similar flagship stores in Vilnius and Tallinn.

NYX Professional Makeup is a brand, which has gained popularity among the world’s leading makeup artists over the recent years. It was launched in 1999 and initially was only available to professionals through trade shows. Nowadays, NYX falls under the L'Oréal conglomerate and can be found at department stores and independent beauty supply stores.