Nearly 1,500 Charities Receive More than $740,000 During Campaign’s Inaugural Event
London 12 April, 2012 – “Everyone Gives,” the world’s first social giving campaign of its kind, raised $741,213 USD in just 17 days, (with almost $180,000 raised in Europe alone). From February 22 to March 9, 2012, more than 12,000 individuals in 474 cities donated to 1,479 charities. During this time period, participants in 64 countries made donations of every size to charities of their choice and were encouraged to use their social networks to invite friends, families and colleagues to give.
“When we developed this idea about launching a global social media campaign to raise money for charities and non-profits, we thought we’d be successful because we know that ultimately people are interested in helping other people, we just had to make it easy for them to do so,” said Doug Frye, president and global CEO of Colliers International, one of the world’s largest commercial real estate firms and the founding sponsor of Everyone Gives. “The overwhelming response from around the world proved us right, and indicates a very bright future for social philanthropy.”
100 percent of the donations received went directly to the charities selected by the public, which ranged from well-known global charities to much smaller, local charities across North America, Europe, the Middle East, Asia Pacific and Latin America. As people made donations, the original requester’s “giving tree” -- a virtual online tree -- would begin to sprout and grow, with each new donation forming a new branch, showing any particular individual how much they had been through their own networks.
In addition to the amount raised, Everyone Gives made bonus donations to those giving trees that made the biggest impact during the first nine days of the campaign. These passionate supporters enabled an additional $50,000 donation from Everyone Gives to the following organizations:
Most Donations Pledged
• Teach for Romania:
• Worthington Seventh Day Adventists (Ohio)
• Mount Sinai Hospital Foundation (Toronto)
Most People Engaged
• Nevada Society for the Prevention of Cruelty to Animals (Las Vegas)
• Links for Life (Pleasanton)
• Fundación Potenciar Solidario (Argentina)
Most Cities Impacted
• CURE Childhood Cancer (Atlanta)
• Animals Asia Foundation (Hong Kong)
• St. Jude Children’s Research Hospital (Memphis)
Follow Everyone Gives on Facebook, Twitter and LinkedIn for updates.